21世纪大学商务英语综合教程.第二册

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作者：刘云腾主编

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ISBN：9787309065435

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《21世纪大学商务英语综合教程(第2册)》内容简介：担任《21世纪大学商务英语综合教程》总主编的王关富教授、陈洁教授和总主审的林添湖教授以及彭青龙教授，长期关注商务英语学科建设，是我国商务英语教学和研究领域的核心专家。教材编写人员都是在对外经济贸易大学和上海对外贸易学院长期从事商务英语教学的教师。这些具备英语语言技能、国际商务知识和商务英语教学经验的复合型教师强强联合，为大家奉献了一套特色鲜明、质量可靠的商务英语综合性基础教材。

Unit 1 Coraorate Culture
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Coroorate Culture
Part Three Task-based Learning ,
Text B Seven Reasons Organizational
Culture Matters
Part Four General Learning
Text C Corporate Culture
Today's Quotes
Today's Tips

Unit 2 Consumer Behavior
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Consumer Buying Behavior
Part Three Task-based Learning
Text B Men Buy, Women Shop
Part Four General Learning
Text C A Rendezvous
Today's Quotes
Today's Tips

Unit 3 Effective Business Negotiation
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Key Approaches to Negotiation
Part Three Task-based Learning
Text B The Negotiation Problem
Part Four General Learning
Text C My Father's Instructions
Today's Quotes
Today's Tips

Unit 4 Employee Motivation
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Starving for Recognition
Part Three Task-based Learning
Text B Understanding Employee Motivation
Part Four General Learning
Text C Keep Your Eyes on a Goal
to Stay Motivated
Today's Quotes
Today's Tips

Unit 5 Effective Business Communication
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Effective Business Communication
Part Three Task-based Learning
Text B A Case Study on Communication
Part Four General Learning
Text C The Success of Homers
Today's Quotes
Today's Tips

Unit 6 Sales Promotion
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Sales Promotion Tools
Part Three Task-based Learning
Text B Kellogg's: Using Promotion to Boost Sales
and Brand Value
Part Four General Learning
Text C Global Brands
Today's Quotes
Today's Tips

Unit 7 Public Relations
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Public Relations: Training
Career and Jobs
Part Three Task-based Learning
Text B Public Relations
Part Four General Learning
Text C Public Relations Across Cultures
Today's Quotes
Today's Tips

Unit 8 Building an Effective Team
Unit 9 Business Ethics
Unit 10 Marketing

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