Professional English for electronic commerce

推荐序
前言
教学建议
Chapter 1 Introduction to E-commerce电子商务概要
案例Case：Amazon.com
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1.1 Concepts and Definitions
1.2 Different Types of E-commerce
1.3 Early Development of E-commerce
1.4 The Components of an E-commerce Transaction Loop
1.5 Advantages and Disadvantages of E-commerce
1.6 The Forces of Fueling E-commerce
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Chapter 2 Electronic Business Model电子商务模式
案例Case：Taobao in Prime Position to Dominate China，s C2C Market for a Foreseeable Future
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2.1 Definition
2.2 Nine Business Models On the Web
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Chapter 3 Network and Network Protocol网络与网络协议
案例Case：McDonald’S Intranet
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3.1 Network Topologies
3.2 Network Types
3.3 Network Protocol
3.4 Internet
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Chapter 4 0nline Marketing and Advertising在线营销与广告
案例Case：Advertising on MSN
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4.1 Electronic Marketing
4.2 Marketing Mix
4.3 Advertising and Marketing
4.4 Affiliate Marketing
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Chapter 5 E-commerce Payment电子商务支付
案例Case：PayPal
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5.1 Electronic Money
5.2 Internet Bank
5.3 EFT
5.4 0nline Credit Card Transactions
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Chapter 6 E-commerce Security Technology电子商务安全技术
案例Case：Bibliofind Company
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6．1 Introduction to E-commerce Security
6．2 Firewall Technology
6．3 Cryptography
6．4 Authentication Technology
6．5 Protocol for Security
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Chapter 7 Logistics and Supply Chain物流与供应链
案例Case：Logistics Cost Increases Hit Amazon．com Hard
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7．1 Introduction to Logistics
7．2 Introduction to Supply Chain
7．3 Differences Between Logistics and SCM
7．4 Logistics in EC
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Chapter 8 Application of Enterprise E-commerce企业电子商务应用
案例Case：Harley-Davidson
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8．1 Business-to-Customer E-commerce Applications
8．2 Business-to-Business E-commerce Applications
8．3Business E．commerce and Informatization
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Chapter 9 Application of E-commerce in Industries行业电子商务应用
案例Case：General Electric(GE)
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9．1 Introduction
9．2 Application of E-commerce in Travel Industry
9．3 Application of E-commerce in Banking and Finance Industry
9．4 Application of E-commerce in Publishing Industry
9．5 Application of E-commerce in Retailing Industry
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Chapter10 E-commerce Economics电子商务经济学
案例Case：Innovative Technology Helps Shield Businesses from Recession
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10．1 Search
10．2 Bundling
10．3 Switching Costs and Lock-in
10．4 Demand-side Economies of Scale
10．5 Standards and Standards Wars
10．6 Antitrust
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Chapter 11 E-commerce Management电子商务管理
案例Case：eBAY
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11．1 Outsourcing
11．2 Internet Governance
11．3 Trust in Cyberspace
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Chapter 12 Issues in the Law of E-commerce电子商务法律话题
案例Case：Legislation On E-commerce of Luxembourg
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12．1 Introduction
12．2 Research on the Following Legal Problems
12．3 Other Legal Issues
12．4 Laws about E-commerce
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参考文献