Electronic business

　　Unit 1 Electronic Commerce Theory
　　 Text A Overview of Electronic Commerce
　　 Exercises
　　 Text B Advantages And Disadvantages of Electronic Commerce
　　 Reading Materials
　　 IT Producing Industries -Hopeful Sighs In 2003
　　 IT Producing Industries Weather the Recession and Recover Slowly
　　Unit 2 Internet and Protocols
　　 Text A Computer Networks
　　 Exercises
　　 Text B The TCP/IP Protocol Suite
　　 Reading Materials
　　 A Nation Online: How Americans Are Expanding Their Use Of The Internet
　　Unit 3 Economics of Electronic Commerce
　　 Text A Interaction of Economics and E-commerce
　　 Exercises
　　 Text B E-Commerce Changes the Economics of Research
　　 Reading Materials
　　 Online Marketing Basics
　　 Establishing a Web Presence
　　Unit 4 Web Publishing
　　 Text A Online Publishing
　　 Exercises
　　 Text B Opportunities and Risks of Electronic Publishing
　　 Reading Materials
　　 Assessing the Need for an Online Store
　　Unit 5 Logistics
　　 Text A Logistics in Electronic Commerce
　　 Exercises
　　 Text B The Logistics Gaps in China
　　 Reading Materials
　　 The First Step to Internet Marketing:Pick Something to Promote
　　 Step One: Pick Something to Promote
　　 Selling Stuff
　　 Collecting Leads
　　 Info to Collect
　　 Other Stuff You Can Achieve with Search Ads
　　Unit 6 EDI and Its Application
　　 Text A Electronic Data Interchange (EDI)
　　 Exercises
　　 Text B EDI Adoption and EDI Maturity
　　 Reading Materials
　　 Ten Key Steps to Successfully Marketing Your Business Online
　　Unit 7 Electronic Marketing Structure and Direct Marketing
　　 Text A Overview of Electronic Marketing Structure
　　 Exercises
　　 Text B Direct Marketing
　　 Reading Materials
　　 Internet Marketing and customer referrals
　　Unit 8 SCM and Electronic Commerce
　　 Text A IT and supply-chain management
　　 Exercises
　　 Text B The significance of virtual value chains in revealing new market opportunities
　　 Reading Materials
　　 A History of Logistics / Supply Chain Management
　　Unit 9 Advertising Strategies
　　 Text A Advertising Methods on the Web
　　 Exercises
　　 Text B Advertisement Strategies
　　 Reading Materials
　　 How to Start Selling Online
　　 Unit 10 Security Issues in Electronic Commerce
　　 Text A Internet E-Commerce Security
　　 Exercises
　　 Text B Creating and maintaining Brands on the Web
　　 Reading Materials
　　 E-Commerce Security: Fact or Fiction?
　　Unit 11 Electronic Commerce Legislation
　　 Text A Legal Issues in E—Commerce
　　 Exercises
　　 Text B Secure Payment Protocols and Security Schemes
　　 Reading Materials
　　 How Does an Online Store Handle Credit Card Orders?
　　U。nit 12 Web Marketing
　　 Text A Web Marketing Strategies
　　 Exercises
　　 Text B Protection of Intellectual property in Online Business
　　 Reading Materials
　　 Keyword Research
　　Unit 13 Electronic Commerce and Information Economy
　　 Text A The Evolving Information Economy
　　 Exercises
　　 Text B The Information Economy and Competitive Advantage
　　 of Enterprises：A Value Chain Analysis
　　 Reading Materials
　　 E-Commerce in the Digital Economy
　　Unit 14 Electronic Commerce Trust
　　 Text A Role of Trust in e-business Success
　　 Exercises
　　 Text B Designing Trust into Online Experiences
　　 Reading Materials
　　 Competing for Eyeballs by Branding
　　Unit 15 Electronic Commerce Planning
　　 Text A Planning Electronic Commerce Initiatives
　　 Exercises
　　 Text B Managing Electronic Commerce Implementation
　　 Reading Materials
　　 How to Choose the Right E—Commerce System
　　参考译文
　　 第1单元 电子商务概要
　　 第2单元 计算机网络
　　 第3单元 课文A：经济学和电子商务的互动
　　 第4单元 课文A：网络出版
　　 第5单元 课文A：电子商务中的物流
　　 第6单元 课文A：电子数据交换(EDI)
　　 第7单元 课文A：网络营销结构概述
　　 第8单元 课文A：信息技术与供应链管理
　　 第9单元 课文A：网络广告方法
　　 第10单元 电子商务网络安全
　　 第11单元 电子商务的法律问题
　　 第12单元 网络营销策略
　　 第13单元 持续发展的信息经济
　　 第14单元 信任在电子商务成功中的作用
　　 第15单元 课文A：规划电子商务行动
　　练习参考答案
　　参考文献