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简介
剑桥商务英语证书(business english certificate，bec)是由国家教育部考试中心和英国剑桥大学考试委员会合作举办的商务英语考试系列。目前，bec考试已经推广到亚洲、欧洲、南美洲、澳洲等130多个国家和地区，国内考点已超过60个。剑桥商务英语证书在国际和国内作为就读mba课程以及就业的英语水平证明，越来越受到广泛的认可。通过学习剑桥商务英语，参加剑桥商务英语考试，不仅可以帮助考生获得国际认可的实用英语证书，提高求学就业的竞争力，更重要的是，可以切实加强考生实用英语的应用能力，正确理解、掌握和运用商务英语知识，提高商务管理和业务能力。.
本书是针对可望获得剑桥商务英语证书、说好商务英语的学习者而编写的。作者在分析、参考历年试题和有关辅导用书的基础上，根据2002年改型后的实际口试样式和题型，针对多年来所接触的考生在实际口试过程中表现出来的弱点，精心设计编写了这一bec口试专题辅导用书。..
本书的特点为：分类编写，专题设计；循序渐进，点面结合；针对性强，方面实用。
本书可让读者深入了解和充分接触bec口语考试的方方面面。
读者对象：大、中专院校、参加剑桥商务英语证书考试的确相关人员，以及想说好英语的学习者。...
目录
sec v口试简介.
unit one company operation and management
1.1 teamwork
1.2 internal communications
1.3 reducing production cost
1.4 reducing overheads
1.5 how to deal with a heavy workload
1.6 work environment
1.7 logistics
1.8 business ethics
unit two human resources management
2.1 recruiting & selecting
2.2 employee training
2.3 career development
2.4 promotion
2.5 staff motivation
2.6 staff turnover
2.7 appraising and improving performance
2.8 pay and benefits
2.9 labor relations
.2.10 work place safety and health
2.11 time management
2.12 managing stress ..
unit three marketing
3.1 product development
3.2 setting prices
3.3 product promotion
3.4 advertising
3.5 packaging
3.6 branding
3.7 customer satisfaction
3.8 keeping customers
3.9 marketing channels
unit four business travel
4.1 travel and transport
4.2 travel and accommodation
4.3 domestic travel
4.4 travelling abroad
unit five public relations & corporate hospitality
5.1 corporate culture
5.2 company image
5.3 corporate gifting
5.4 corporate sponsorship
5.5 dress code
5.6 entertaining business clients
unit six company development
6.1 site location and relocation
6.2 going global
6.3 franchise
6.4 meeting competition
unit seven going digital and new patterns of work
7.1 office automation
7.2 setting up company website
7.3 intemet marketing
7.4 flexible patterns of work
unit eight business meetings and conferences
8.1 staging a meeting/conference
8.2 attending a meeting/conference
8.3 giving a presentation
8.4 trade fairs and exhibitions
附录一 bec v pracdce tests
附录二 bec h口试简介
附录三 bec h practice tests
附录四 词汇表
主要参考文献...
unit one company operation and management
1.1 teamwork
1.2 internal communications
1.3 reducing production cost
1.4 reducing overheads
1.5 how to deal with a heavy workload
1.6 work environment
1.7 logistics
1.8 business ethics
unit two human resources management
2.1 recruiting & selecting
2.2 employee training
2.3 career development
2.4 promotion
2.5 staff motivation
2.6 staff turnover
2.7 appraising and improving performance
2.8 pay and benefits
2.9 labor relations
.2.10 work place safety and health
2.11 time management
2.12 managing stress ..
unit three marketing
3.1 product development
3.2 setting prices
3.3 product promotion
3.4 advertising
3.5 packaging
3.6 branding
3.7 customer satisfaction
3.8 keeping customers
3.9 marketing channels
unit four business travel
4.1 travel and transport
4.2 travel and accommodation
4.3 domestic travel
4.4 travelling abroad
unit five public relations & corporate hospitality
5.1 corporate culture
5.2 company image
5.3 corporate gifting
5.4 corporate sponsorship
5.5 dress code
5.6 entertaining business clients
unit six company development
6.1 site location and relocation
6.2 going global
6.3 franchise
6.4 meeting competition
unit seven going digital and new patterns of work
7.1 office automation
7.2 setting up company website
7.3 intemet marketing
7.4 flexible patterns of work
unit eight business meetings and conferences
8.1 staging a meeting/conference
8.2 attending a meeting/conference
8.3 giving a presentation
8.4 trade fairs and exhibitions
附录一 bec v pracdce tests
附录二 bec h口试简介
附录三 bec h practice tests
附录四 词汇表
主要参考文献...
封面英文共同题名：PASS Cambridge BEC
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