CNN global business focus

副标题:无

作   者:LiveABC编著

分类号:H319.9

ISBN:9787030311078

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简介

  《STep by Step 听懂CNN全球商业报道》精选43篇商业报道,并分为六大主题板块:全球脉动,介绍全球市场脉动和最新科技产品及趋势等;投资理财,报道重大财经事件和个人投资理财之道以及必备财经知识;企业管理,介绍国内外知名企业经营理念和成功要素;市场营销,收录消费市场现今潮流和推陈出新的营销手法,以及企业于市场上的经营策略;品牌理念,介绍知名品牌的发迹与成长历程,以及品牌的成功经营哲学;商场名人,收录CNN专访全球最具影响力的商业巨头,看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照,除了列出单词和重点短语的解析,还针对财经名词和相关资料进行精讲和补充。希望让读者在学习英语的同时,能充实金融财经知识,掌握商业动态,迈向国际市场。

目录

  前言
  光盘使用方法
  Global News
   Are the Desktop's Days Numbered?
   iPad and Google Chrome Take Aim at the Traditional Computer Interface
   The Shape of Cars to Come
   A Look into the Future of Electric Autos and Beyond
   In Touch Technology
   Pressure-Sensitive Screens Revolutionize High Tech Interaction
   H2-Go
   Eco-Friendly Riversimple Runs on the Power of Hydrogen
   E-Reader Revolution
   More Book Lovers Forsake Paaer as the Electronic Medium Takps Off
   The Cupboard Is Bare
   A Perfect Storm of Factors Sap World Food Supply
   Green Screens
   Sony Paves the Way to More Eco-Friendly Technology
   Search Wars
   Microsoft and Yahoo Team to Take on Google
   Athens on the Brink
   Understanding the Greek Tragedy Unraveling the Eurozone
  Investment & Financial Management
   Tiny Houses
   Some Homeowners Are Thinkinq Small to Stay Debt-Free
   Rise of the Zombie Banks
   Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade
   Is It Inflation or Deflation?
   Breaking Down the Jargon of an Economic Crisis
   The Lessons of Lehman Brothers
   What We Can Learn from the Fall of the Financial Institution
   Sharing the Blame
   How All Consumers Played a Role in the Financial Crisis
  Corporate Management
   Building the Starbucks Experience
   A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz
   Video Game Guru
   Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto
   adidas vs..PUMA
   The Family Footwear Rivalry That Divided a Town
   Adidas
   Heavenly Hotel
   An Eye for Detail Helps Paris' George V Survive Tough Times
   From Bath Beads to the Boardroom
   CNN Exclusive Interview with Body Shop Founder Anita Roddick
  Market & Sales
   The Faces of Luxury
   Brands Turn to Celebrity Star Power to Drive Sales
   Hot Wheels
   Luxury Cars Showcase the Need for SlJeed at the North American Auto Show
   Hybrid Wars
   Toyota and Honda Square Off in Battle for Green
   Micro-Malls
   Entrepreneurs Dream Big with Tiny Shops
   Design Acrobatics
   Adobe Tries to Outmaneuver Software Rival Microsoft
   French Thumb Their Noses at Apple
   iPod Maker Refuses to Sell Music playable on Rival Products
   McCoffee vs. Starbucks
   Fast Food Giant Brews a Challenge to the Caffeine Kings
  Successful Brand Names
   The Sweet Smell of Success
   Updating Chanel's Timeless Fragrance No.5
   Skirting the Recession
   Luxury Icon Prada .Survives the Sagging Economy in Style
   The Master of Cute
   In the Boardroom with Sanrio CEO Shintaro Tsuji
   Built for Speed
   Ducati Takes MotoGP off the Track and onto the Street
   It's His Bag
   In the Boardroom with Coach CEO Lew Frankfort
   Ho-Hum on iPhone
   Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?
   Driven in Style
   Rolls-Royce Unveils its Phantom Drophead Coupe
  Business Guru
   A Meeting of the Minds
   CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk
   Business and Energy
   Say Yum!
   A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak
   Computing in the Cloud
   Google CEO Discusses Competition and Your Digital Future
   On the Fast Track
   In the Boardroom with Formula One CEO Bernie Ecclestone
   Media Master
   In the Boardroom with Barry Diller
  附录:常用财经词汇
  

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