高级商务英语教程 1

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作者：骆裴娅

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ISBN：9787568900980

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简介
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简介

《高级商务英语教程1》的课文均取材于近年来世界经济及商务类权威报刊杂志的*文章，体现了世界范围内商务活动日新月异的变化。本教材的编写目的是：在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时，重在培养学生针对现实商务活动和话题的独立分析、解决问题的能力。
本教材的各个环节均实现了英语语言技能训练与商务专业知识学习的交叉与融合。该教材共12个章节，每个章节分为Preview Activities,Intensive Reading,Supplementary Reading三大部分。各章节内容既着眼于商务职场内的专业知识，如公司社会责任、贸易保护主义、互联网经济下的商务文化的问题，又涉及微观视角下与个人经济生活息息相关的住房、教育投资、存款和消费文化等问题。
本教材适合于商务英语专业或英语专业（商务方向）大三学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。

Unit 1Saving and Consumption
Part IPreview Activities
Part IIIntensive Reading
Text AAmericans Save so Little, but What Can Be Done to Change That?
Part IIISupplementary Reading
Text BLeave It to the Markets!
Unit 2Home Ownership
Part IPreview Activities
Part IIIntensive Reading
Text AThe End of Ownership: Why Aren?t Young People Buying More Houses?
Part IIISupplementary Reading
Text BAmerica?s Emerging Housing Crisis
Unit 3Entrepreneurship
Part IPreview Activities
Part IIIntensive Reading
Text AMagic Formula
Part IIISupplementary Reading
Text BWhat Is “Entreprencurship” in the 21st Century?
Unit 4Automobile Industry and Its Bankruptcy
Part IPreview Activities
Part IIIntensive Reading
Text AThe Lessons of the GM Bankruptcy
Part IIISupplementary Reading
Text BThe Wrong Lesson from Detroit?s Bankruptcy
Unit 5Investment in Higher Education
Part IPreview Activities
Part IIIntensive Reading
Text AUniversities：Excellence vs Equity
Part IIISupplementary Reading
Text BIs an Ivy League Diploma Worth It?
Unit 6Drop of Oil Prices
Part IPreview Activities
Part IIIntensive Reading
Text AEffects of the Oil Price Drop
Part IIISupplementary Reading
Text BThe Facts Behind Oil?s Price Collapse
Unit 7Trade Protectionism
Part IPreview Activities
Part IIIntensive Reading
Text AProtectionism—The Hidden Persuaders
Part IIISupplementary Reading
Text BProtectionism Alert
Unit 8Corporate Social Responsibility
Part IPreview Activities
Part IIIntensive Reading
Text AJust Good Business
Part IIISupplementary Reading
Text BCorporate Social Responsibility at Apple
Unit 9Youth Unemployment
Part IPreview Activities
Part IIIntensive Reading
Text AGeneration Jobless
Part IIISupplementary Reading
Text BYoung, Educated and Jobless in France
Unit 10Fiscal Cliff Crisis
Part IPreview Activities
Part IIIntensive Reading
Text AFalling Deficit Alters Debate
Part IIISupplementary Reading
Text BAfter a “Fiscal Cliff” Deal, What Next?
Unit 11E?Business
Part IPreview Activities
Part IIIntensive Reading
Text AWhy E?Business Is Now Everyone?s Business?
Part IIISupplementary Reading
Text BInternet Will Continue Its Disruptive Course
Unit 12Lottery of Life
Part IPreview Activities
Part IIIntensive Reading
Text ALottery of Life
Part IIISupplementary Reading
Text BSo Similar, So Different

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