Business English Successful Listening.4

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作   者:虞苏美总主编;沈爱珍主编

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ISBN:9787040176056

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简介

本书为《商务英语听力》第4册(学生用书),由沈爱珍主编。全书共15个单元及期中、期末两篇测试题。每单元由4个部分组成:前3个部分的内容涉及求职、合同、合作、市场、信息、金融、法律、经营及管理等各类商务活动;其中第1、2部分拟用于课堂教学,第3部分可用作课外练习,教师和学生可根据教学实际灵活使用。第4部分为幽默故事,旨在活跃教学气氛、增强趣味性的同时,帮助学生增强语感,提高听力。

目录

unit 1.

part i

a. brokers

b. a product manager

part ii

a. relaitionships with different kinds of people

b. relaitionships between the employees

pert iii

a. accountant

b. how to be a successful businessman

pert iv the world of humor

unit 2

part i

a. contract law and warrenty

b. trademark, peilent and agency law

part ii

a. talking about the contract

b. court orders redress in unfair firing case

part iii

a. how to claim damages

.b. hire a personal lawyer

part iv the world of humor

unit 3

part i

a. partnership

b. corporate chains

part ii

a. join the nw business partnership

b. creating a winning business partnership

part iii

a. which one is more profitable?

b. joint venture

part iv the world of humor

unit 4

part i

a. corporations

b. transnafional corporations

part ii

a. types of business organizations (i)

b. types of business organizations (ii)

part iii

a. business practice

b. workers' role

part iv the world of humor

unit 5

part i

a. management

b. the modern corporation

part ii

a. expo shows mobile tech

b. alcatel eyes phone stake

part iii

a. u.s. airlines to offer internet

b. the need for a strategic plan

part iv the world of humor

unit 6

part i

a. information technology

b. panda vows to become no.1 anti-virus supplier

part ii

a. it industry burgeoning

b. yahoo in mainland alliance

part iii

a. the e-marketing

b. information needs

part iv the world of humor

unit 7

part i

a. marketing

b. customer service

part ii

a. marketing approaches (i)

b. markeling approaches (ii)

part iii

a. food firm taps dairy mart

b. ice cream profits melt away

part iv the world of humor

unit 8

part i

a. supply and demand

b. competition

part ii

a. convenience stores blooming

b. hypermarkets most favored in cities

part iii

a. le meridian plans 12 more hotels

b. infernal business analysis

part iv the world of humor

test i

parr i..

parr ii

part iii

part iv

unit 9

part i

a. other financial institutions

b. bank cuts npls as it eyes ipo

part ii

a. state banks eye card venture

b. banking group set for revamp

part iii

a. stablizing china's economy

b. finalizing a plan

part iv the world of humor

unit 10

part i

a. seven management principles of matsushita group

b. roles of general managers

part ii

a. meeting business challenges at microsoft

b. meeting business challenges at johnson & johnson

part iii

a. green cars

b. environmental protection

part iv the world of humor

unit 11

part i

a. understanding cultural differences

b. eurodisney —— a case in point

part ii

a. the globalization paradox

b. global dress codes

part iii

a. customs, etiquette and protocol

b. global business and local cultures

part iv the world of humor

unit 12

part i

a. elements of the marketplace

b. cross-cultural marketing

part ii

a. dell computer turns customer satisfaction info profits (i)

b. dell computer turns customer satisfacfion info profits (ii)

part iii

a. swatch —— a successful story

b. personal life style and the purchasing process

part iv the world of humor

unit 13

part i

a. job hunting

b. successful job interview

part ii

a. writing your resume

b. improving your communicating skills

part iii

a. how to avoid getting junk e-mail

b. proper international e-mail etiquette

part iv lhe world of humor

unit 14

part i

a. e.c. pulls plug on china bulbs

b. as e.u. dims, bulb producers shift wed-ward

part ii

a. japan to raise tariffs against chinese farm goods

b. japan trade spat to expand

part iii

a. japan trade talks are under way

b. art paper may cost more

part iv the world of humor

unit 15

part i

a. despite prior setback, coke to sell new tea

b. ball maker turns yacht builder

part ii

a. pawnshop trade boosted

b. arabian matchmakers: flourishing business

part iii

a. nuclear plant gone to weeds

b. domestic dvd makers urged to pay fees

part iv the world of humor

test 2

part i

part ii

part iii

part iv

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