简介
本书为《商务英语听力》第4册(学生用书),由沈爱珍主编。全书共15个单元及期中、期末两篇测试题。每单元由4个部分组成:前3个部分的内容涉及求职、合同、合作、市场、信息、金融、法律、经营及管理等各类商务活动;其中第1、2部分拟用于课堂教学,第3部分可用作课外练习,教师和学生可根据教学实际灵活使用。第4部分为幽默故事,旨在活跃教学气氛、增强趣味性的同时,帮助学生增强语感,提高听力。
目录
unit 1.
part i
a. brokers
b. a product manager
part ii
a. relaitionships with different kinds of people
b. relaitionships between the employees
pert iii
a. accountant
b. how to be a successful businessman
pert iv the world of humor
unit 2
part i
a. contract law and warrenty
b. trademark, peilent and agency law
part ii
a. talking about the contract
b. court orders redress in unfair firing case
part iii
a. how to claim damages
.b. hire a personal lawyer
part iv the world of humor
unit 3
part i
a. partnership
b. corporate chains
part ii
a. join the nw business partnership
b. creating a winning business partnership
part iii
a. which one is more profitable?
b. joint venture
part iv the world of humor
unit 4
part i
a. corporations
b. transnafional corporations
part ii
a. types of business organizations (i)
b. types of business organizations (ii)
part iii
a. business practice
b. workers' role
part iv the world of humor
unit 5
part i
a. management
b. the modern corporation
part ii
a. expo shows mobile tech
b. alcatel eyes phone stake
part iii
a. u.s. airlines to offer internet
b. the need for a strategic plan
part iv the world of humor
unit 6
part i
a. information technology
b. panda vows to become no.1 anti-virus supplier
part ii
a. it industry burgeoning
b. yahoo in mainland alliance
part iii
a. the e-marketing
b. information needs
part iv the world of humor
unit 7
part i
a. marketing
b. customer service
part ii
a. marketing approaches (i)
b. markeling approaches (ii)
part iii
a. food firm taps dairy mart
b. ice cream profits melt away
part iv the world of humor
unit 8
part i
a. supply and demand
b. competition
part ii
a. convenience stores blooming
b. hypermarkets most favored in cities
part iii
a. le meridian plans 12 more hotels
b. infernal business analysis
part iv the world of humor
test i
parr i..
parr ii
part iii
part iv
unit 9
part i
a. other financial institutions
b. bank cuts npls as it eyes ipo
part ii
a. state banks eye card venture
b. banking group set for revamp
part iii
a. stablizing china's economy
b. finalizing a plan
part iv the world of humor
unit 10
part i
a. seven management principles of matsushita group
b. roles of general managers
part ii
a. meeting business challenges at microsoft
b. meeting business challenges at johnson & johnson
part iii
a. green cars
b. environmental protection
part iv the world of humor
unit 11
part i
a. understanding cultural differences
b. eurodisney —— a case in point
part ii
a. the globalization paradox
b. global dress codes
part iii
a. customs, etiquette and protocol
b. global business and local cultures
part iv the world of humor
unit 12
part i
a. elements of the marketplace
b. cross-cultural marketing
part ii
a. dell computer turns customer satisfaction info profits (i)
b. dell computer turns customer satisfacfion info profits (ii)
part iii
a. swatch —— a successful story
b. personal life style and the purchasing process
part iv the world of humor
unit 13
part i
a. job hunting
b. successful job interview
part ii
a. writing your resume
b. improving your communicating skills
part iii
a. how to avoid getting junk e-mail
b. proper international e-mail etiquette
part iv lhe world of humor
unit 14
part i
a. e.c. pulls plug on china bulbs
b. as e.u. dims, bulb producers shift wed-ward
part ii
a. japan to raise tariffs against chinese farm goods
b. japan trade spat to expand
part iii
a. japan trade talks are under way
b. art paper may cost more
part iv the world of humor
unit 15
part i
a. despite prior setback, coke to sell new tea
b. ball maker turns yacht builder
part ii
a. pawnshop trade boosted
b. arabian matchmakers: flourishing business
part iii
a. nuclear plant gone to weeds
b. domestic dvd makers urged to pay fees
part iv the world of humor
test 2
part i
part ii
part iii
part iv
words list...
part i
a. brokers
b. a product manager
part ii
a. relaitionships with different kinds of people
b. relaitionships between the employees
pert iii
a. accountant
b. how to be a successful businessman
pert iv the world of humor
unit 2
part i
a. contract law and warrenty
b. trademark, peilent and agency law
part ii
a. talking about the contract
b. court orders redress in unfair firing case
part iii
a. how to claim damages
.b. hire a personal lawyer
part iv the world of humor
unit 3
part i
a. partnership
b. corporate chains
part ii
a. join the nw business partnership
b. creating a winning business partnership
part iii
a. which one is more profitable?
b. joint venture
part iv the world of humor
unit 4
part i
a. corporations
b. transnafional corporations
part ii
a. types of business organizations (i)
b. types of business organizations (ii)
part iii
a. business practice
b. workers' role
part iv the world of humor
unit 5
part i
a. management
b. the modern corporation
part ii
a. expo shows mobile tech
b. alcatel eyes phone stake
part iii
a. u.s. airlines to offer internet
b. the need for a strategic plan
part iv the world of humor
unit 6
part i
a. information technology
b. panda vows to become no.1 anti-virus supplier
part ii
a. it industry burgeoning
b. yahoo in mainland alliance
part iii
a. the e-marketing
b. information needs
part iv the world of humor
unit 7
part i
a. marketing
b. customer service
part ii
a. marketing approaches (i)
b. markeling approaches (ii)
part iii
a. food firm taps dairy mart
b. ice cream profits melt away
part iv the world of humor
unit 8
part i
a. supply and demand
b. competition
part ii
a. convenience stores blooming
b. hypermarkets most favored in cities
part iii
a. le meridian plans 12 more hotels
b. infernal business analysis
part iv the world of humor
test i
parr i..
parr ii
part iii
part iv
unit 9
part i
a. other financial institutions
b. bank cuts npls as it eyes ipo
part ii
a. state banks eye card venture
b. banking group set for revamp
part iii
a. stablizing china's economy
b. finalizing a plan
part iv the world of humor
unit 10
part i
a. seven management principles of matsushita group
b. roles of general managers
part ii
a. meeting business challenges at microsoft
b. meeting business challenges at johnson & johnson
part iii
a. green cars
b. environmental protection
part iv the world of humor
unit 11
part i
a. understanding cultural differences
b. eurodisney —— a case in point
part ii
a. the globalization paradox
b. global dress codes
part iii
a. customs, etiquette and protocol
b. global business and local cultures
part iv the world of humor
unit 12
part i
a. elements of the marketplace
b. cross-cultural marketing
part ii
a. dell computer turns customer satisfaction info profits (i)
b. dell computer turns customer satisfacfion info profits (ii)
part iii
a. swatch —— a successful story
b. personal life style and the purchasing process
part iv the world of humor
unit 13
part i
a. job hunting
b. successful job interview
part ii
a. writing your resume
b. improving your communicating skills
part iii
a. how to avoid getting junk e-mail
b. proper international e-mail etiquette
part iv lhe world of humor
unit 14
part i
a. e.c. pulls plug on china bulbs
b. as e.u. dims, bulb producers shift wed-ward
part ii
a. japan to raise tariffs against chinese farm goods
b. japan trade spat to expand
part iii
a. japan trade talks are under way
b. art paper may cost more
part iv the world of humor
unit 15
part i
a. despite prior setback, coke to sell new tea
b. ball maker turns yacht builder
part ii
a. pawnshop trade boosted
b. arabian matchmakers: flourishing business
part iii
a. nuclear plant gone to weeds
b. domestic dvd makers urged to pay fees
part iv the world of humor
test 2
part i
part ii
part iii
part iv
words list...
Business English Successful Listening.4
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