Disciplined Dreaming: A Proven System To Drive Breakthrough Creativity 9780470922224 英文原版

　　5-part process that will transform your organization-or yourcareer-into a non-stop creativity juggernaut
　　We live in an era when business cycles are measured in months,not years. The only way to sustain long term innovation and growthis through creativity-at all levels of an organization. DisciplinedDreaming shows you how to create profitable new ideas, empower allyour employees to be creative, and sustain your competitiveadvantage over the long term. Linkner distills his years ofexperience in business and jazz - as well as hundreds of interviewswith CEOs, entrepreneurs, and artists - into a 5-step process thatwill make creativity easy for you and your organization. Themethodology is simple, backed by proven results.
　　* Empowers individuals, teams, and organizations to meet creativechallenges posed by the marketplace
　　* Turns the mystery of creativity into a simple-to-useprocess
　　* Shows how creativity can be used for everything frominnovative, game-shifting breakthroughs to incremental advances anddaily improvements to business processes
　　* Offers dozens of practical exercises, thought-starters,workouts to grow creative muscles, and case studies
　　Disciplined Dreaming shows even the stuffiest corporatebureaucracies how to cultivate creativity in order to become morecompetitive in today's shifting marketplace.