Student Table of Contents
Preface
Chapter 1 - Overview
Chapter 2 - Loading the Merlin Software
Chapter 3 - Working with the Merlin Program
Chapter 4 - The Merlin Business Environment
Chapter 5 - Review of Marketing Management Functions
Chapter 6 - Making Decisions
Chapter 7 - Merlin Reports
Appendix A - Quarter 0 Decisions
Appendix B - Quarter 0 Reports
Appendix C - An Example of an Industry Performance Report
Appendix D - An Example of a Marketing Research Report
Appendix E - Initial Cost Parameters
Appendix F - Limits & Time Lags
Appendix G - Merlin "Hot" Keys
Appendix H - Excel Company Data File
Appendix I - Excel Performance Data File
Appendix J - Merlin Flow Chart
Appendix K - A Step-by-Step Walk-Through
Index
Instructor Table of Contents
Preface
Chapter 1
Introduction to Merlin Team and Merlin Solo
Chapter 2
Loading and Registering the Merlin Software
Chapter 3
Initializing a Merlin Team Industry
Chapter 4
Merlin Team Operating Instructions
Chapter 5
Merlin Solo's Operating Instructions
Chapter 6
Tips and Techniques for Using Merlin Team and Merlin Solo
Chapter 7
Assisting Participants in the Registration Process
Appendix A Administrator Summary
Appendix B Sample Company Reports for Quarter 0
Appendix C-1 Merlin Quiz
Appendix C-2 Merlin Quiz
Appendix D Sales Potential Tables for Merlin Team
Appendix E Decision Limits - Costs
Appendix F Merlin Team and Merlin Solo Assignments
Appendix G Group-Based Peer Evaluation
Appendix H Sample Merlin Bulletins
Appendix I Common Student Issues
Appendix J Administrator Issues to Watch
Appendix K Time Lags in Merlin
Appendix L Excel Spreadsheet File
Appendix M Merlin: Participant Guide
Index