Unit 1  Journalism
  1  What is Journalism?
  2  News Values
  3  Normative Theories of Press
Unit 2  Newspaper
  1  Who Killed the Newspaper?
  2  Making News Pay: Reinventing the Newspaper
  3  Newspapers Managers: Who Does What
Unit 3  Magazine
  1  The Magazine Industry: Non-news is Good News
  2  Reading between the Lines
  3  Academic Publishing: Open Sesame
Unit 4  Book
  1  Book Categories
  2  The Transformation of the Book Industry. Disappearing Ink
  3  The Future of Publishing: E-publish or Perish
Unit 5  Radio
  1  Five Companies that Will Define the Future of Radio
  2  Name That Tune-in: Who Will Emerge as the Future of Radio?
  3  International Broadcasters: Waves in the Web
Unit 6  Television
  1  Television Companies in the United States
  2  Here, There and Everywhere: Television is Spreading in New Directions
  3  An Interactive Future
Unit 7  Movie
  1  Hollywood's Big Six are Profiting from Unoriginality
  2  Film is Dead? What Else is New?
  3  For Hollywood, the Future is Here. It's Just Not Evenly Distributed
Unit 8  Internet
  1  Person of the Year: You
  2  The End of Mass Media: Coming Full Circle
  3  Social Media: The People Formerly Known as the Audience
Unit 9  Media Convergence
  1  Media Convergence
  2  Convergence of TV and Computer
  3  Vision of Convergence
Unit 10  Communicaiton
  1  What is Communication?
  2  Human Communication
  3  Mass Communication
Unit 11  Communication Models
  1  Lasswell's Model of Communication
  2  Osgood-Schramm Model of Communication
  3  Riley&Riley Model of Communication
Unit 12  Communication Effects
  1  Agenda Setting Theory
  2  The Spiral of Silence Theory
  3  Cultivation Theory