Business English Reading

Part I Fundamental Principles of Economics
Unit One Economics
Text A What Is Economics
Text B Economics Theories
Text C Basic Concepts of Economics

Part Ⅱ International Economics
Unit Two International Trade
Text A Introduction
Text B International Trade Theory——the Law of Comparative Advantage
Text C International Trade and Economic Development

Unit Three Trade Policies
Text A Evaluating the Controversy： Free Trade or Protectionism
Text B Common Arguments for Protectionism
Text C Import Protection Policies——GATT & WTO

Unit Four Foreign Exchange
Text A Foreign Exchange and Foreign Exchange Rate
Text B What Is Foreign Exchange Risk
Text C Foreign Exchange Market

Unit Five Transnational Corporations and International Capital Flows
Text A Concepts and Categories of FDI
Text B Investment Control in International Capital Flow
Text C Transnational Corporations and International Technology Transfer

Unit Six International Taxation
Text A Introduction to International Taxation
Text B Kinds of Taxation
Text C Effects of Taxation

Unit Seven International Balance of Payment
Text A The Balance of Payments
Text B The Balance of Trade in the United States
Text C Macroeconomic policies

Unit Eight Monetary Banking System
Text A Money
Text B The USA Banking System
Text C The Central Bank

Part Ⅲ Management
Unit Nine Investment
Text A Portfolio Balance
Text B Portfolio Poll-out of America
Text C Coinmon Stock and Preferred Stock

Unit Ten Accounting
Text A Cleaning up the Balance Sheet
Text B Funds： Inflow and Outflow
Text C Preparing the Source and Application of Funds Statement

Unit Eleven Marketing
Text A What Is Marketing
Text B Marketing Management Philosophies
Text C Advertising and Marketing

Unit Twelve Management
Text A What Is Management
Text B The Role of the Manager
Text C Culture Differences in Ladership