干法：打造一流企业文化22策略

目录

第一章

企业文化新态度

一、3个企业文化定义模式 ······················································001

二、6个企业文化基本作用 ······················································003

三、2个企业文化形成方式 ······················································006

四、9个企业文化变量 ····························································011

五、企业文化是企业家文化吗？ ···············································020

六、如何正确追求企业文化特色？ ············································021

第二章

企业文化落地框架概况

一、如何理解企业文化落地 ·····················································024

二、一流企业文化落地框架 ·····················································028

第三章

文化认知——实现文化的心灵洗礼

第一策 灵活多样的宣传 ··································································057

一、文化宣传意义 ·································································057

二、文化宣传原则 ·································································058

三、文化宣传内容 ·································································059

四、文化宣传渠道 ·································································061

五、文化宣传策略 ·································································067

第二策 深入心灵的培训 ··································································070

一、文化培训意义 ·································································070

二、文化培训原则 ·································································071

三、文化培训内容 ·································································073

四、文化培训类型 ································································074

五、文化培训方式 ·································································076

第三策 富含文化的活动 ··································································080

一、文化活动作用 ·································································080

二、文化活动原则 ·································································082

三、文化活动类型 ·································································084

四、文化活动策划 ·································································092

五、活动相关问题 ·································································095

第四策 难以忘怀的形象 ··································································096

一、文化形象作用 ·································································096

二、文化形象类型 ·································································097

三、注意事项 ·······································································104

第五策 顺畅有效的沟通 ··································································105

一、文化沟通作用 ·································································105

二、文化沟通内容 ·································································106

目 录 、文化沟通形式 ·································································108

四、文化沟通原则 ·································································111

第六策 浸润人文的环境 ··································································112

一、工作环境影响 ·································································112

二、人文环境营造 ·································································113

三、注意事项 ·······································································116

第四章

文化信任——构建文化的高度信仰

第七策 文化内容的合法性 ·······························································123

一、什么是企业文化的合法性 ··················································123

二、企业文化为什么要有合法性 ···············································124

三、如何获得企业文化合法性 ··················································125

四、注意事项 ·······································································129

第八策 领导行为的影响力 ·······························································132

一、领导行为的影响力 ···························································132

二、关于领导力的研究 ···························································132

三、基于价值观的领导行为 ·····················································133

四、文化领导力提升途径 ························································136

第九策 企业承诺的可信度 ·······························································137

一、企业文化的承诺体系 ························································137

二、承诺能够引导员工行为 ·····················································140

三、企业应学会作出承诺 ························································141

第十策管理制度的文化性 ·······························································143

一、管理制度为什么要有文化性？ ············································143

二、企业文化融入制度的切入口 ···············································144

三、企业文化怎么融入制度 ·····················································163

四、注意事项 ·······································································165

第十一策 文化仪式的体验性 ···························································166

一、什么是仪式 ····································································166

二、企业文化为什么要重视仪式 ···············································167

三、企业文化要重视哪些仪式 ··················································167

四、注意事项 ·······································································171

第十二策 成功实践的说服力 ···························································172

一、成功的文化意义 ······························································172

二、具有文化说服力的成功类型 ···············································172

三、注意事项 ·······································································175

第五章

文化能力——奠定文化的落地基础

第十三策 文化素质的匹配性 ···························································177

一、为什么要注重文化素质匹配性？ ·········································177

二、怎样提升文化素质 ···························································178

三、注意事项 ·······································································183

第十四策 文化管理的专业性 ···························································184

一、文化管理专业性的短板 ·····················································184

二、如何提升文化管理专业性 ··················································184

三、注意事项 ·······································································189

第十五策 文化管理的组织保障 ························································189

一、企业文化组织的意义 ························································189

二、企业文化组织的设计 ························································190

三、注意事项 ·······································································195

第十六策 文化管理的系统性 ···························································196

一、文化管理系统重要性 ························································196

二、建立七个文化管理体系 ·····················································196

三、注意事项 ·······································································205

第六章

文化施行——开展全面的文化变革

第十七策 企业文化的全面管理 ························································209

一、全面文化管理的必要性 ·····················································209

二、全面文化管理的基本内涵 ··················································210

三、实施全面文化管理 ··························································213

四、注意事项 ·······································································215

第十八策 文化管理的目标承诺 ·······················································217

一、目标承诺的重要性 ···························································217

二、如何界定文化管理的目标 ··················································218

三、如何实现对目标的承诺 ····················································220

四、注意事项 ·······································································222

第十九策文化管理的战略规划 ························································223

一、文化战略规划的重要性 ·····················································223

二、如何进行文化战略规划 ·····················································224

三、注意事项 ·······································································230

第二十策 文化管理的行为变革 ·······················································236

一、行为变革的必要性 ···························································236

二、行为变革的内容 ······························································236

三、行为变革的困难 ······························································245

四、如何实现行为变革 ···························································248

五、注意事项 ·······································································253

第二十一策 文化管理的考核评价 ·····················································266

一、文化考评必要性 ······························································266

二、文化考评的对象 ······························································267

三、文化考评的内容 ······························································267

四、文化考评的指标体系 ························································269

五、文化考核的原则 ······························································272

六、文化考评的方法 ······························································273

七、其他事项 ·······································································274

第二十二策 文化管理的持续改进 ·····················································275

一、持续改进的必要性 ···························································275

二、持续改进的内容 ······························································275

三、持续改进的方式 ······························································279

四、注意事项 ·······································································281

致谢································································································287