Selected reading in business

副标题:无

作   者:王晓光,林伟主编

分类号:H319.4

ISBN:9787562822547

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简介

   本教材反应了当代西方经济、管理及国际商务方面的最新咨讯,课文   内容涉及经济、工商管理、金融、贸易等各个方面,内容新颖,时代感强   ,信息量大。    全书共16个单元,每单元分三部分。第一部分偏重于理论阐述,旨在   通过阅读这些课文,丰富学生的经济管理类知识,从而提高用英语思考、   分析和阐述各种经济管理现象、理论观点的语言能力。第二部分为实践篇   ,课文内容大多为公司运营的主要环节及做法等,其目的是帮助学生将理   论与商务实践活动结合起来,从而提高运用能力。第三部分为案例分析或   阅读扩展,以提高学生们运用英语的能力。   

目录

  Part One Management
   Unit 1 Human Resources Management
   Text 1 Process of Human Resources Management
   Text 2 Fit For Hiring? It's Mind Over Matter
   Unit 2 Marketing
   Text 1 Nature of Marketing
   Text 2 Finding the Right International Mix
   Text 3 Relationship Marketing
   Unit 3 Culture and Corporate Culture
   Text 1 What a Corporate Culture Means
   Text 2 Corporate Culture and National Characteristics
   Text 3 National Cultures, International Business
   Unit 4 Corporate Alliances and Takeovers -- Why Mergers Fail
   Text 1 Marrying in Haste
   Text 2 When Egos Collide
   Text 3 Let's Talk Turkeys
   Unit 5 Leadership
   Text 1 Types of Leadership
   Text 2 Business Men of the Century
  Part Two Finance
   Unit 6 Central Banking
   Text 1 The Role of Central Banks in the Economy
   Text 2 A Stitch in Time Saves Nine
   Unit 7 Insurance
   Text 1 Fundamentals on Insurance Management
   Text 2 South Korea's State Pension Fund Dips Toe in World of Risk
   Unit 8 Investment Companies
   Text 1 Different Types of Investment Companies
   Text 2 Exchange-traded Funds -- Revolution or Pollution?
   Unit 9 Stock Market
   Text 1 Basics about Stock Market
   Text 2 China Stocks Take Big Plunge
  Part Three Economics and Trade
   Unit 10 Economy
   Text 1 Economics Theory
   Text 2 Practice of Economics Theory
   Unit 11 Globalization
   Text 1 Joseph Stiglitz Speaks on Globalization
   Text 2 China Seeks Known Brands to Go Global
   Unit 12 World Trade Organization
   Text 1 WTO Dispute Settlement
   Text 2 WTO Regulations on Food
   Unit 13 E-business
   Text 1 From the Hard Business Model to the E-business Model
   Text 2 The Art of Balancing E-business Processes
  Part Four Accounting
   Unit 14 Financial Reports
   Text 1 2007 Interim Review of Cathay Pacific Airways Limited
   Text 2 Condensed Financial Statements of Cathay Pacific
   Unit 15 Accounting Fraud
   Text 1 Company Profiles
   Text 2 Flavors of Fraud
   Text 3 Ebbers sentenced to 25 years in prison
   Unit 16 Basics of Accounting
   Text 1 Accounting information and its role in decision making
   Text 2 Balance Sheet, Income Statement and Statement of Cash Flows
  

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