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简介
This textbook identifies the eight mass media, the major content forms disseminated by the media to mass audiences, and the effects of mass media on individual lives and on the global society. The sixth edition features a companion web site with two new chapters on photography and political propaganda. Annotation c. Book News, Inc., Portland, OR (booknews.com)
目录
Preface
The Mass Media
The Media of Mass Communication in Theory and Practice
Print
Music
Radio
Television
The Web
Media Messages
News
Public Relations
Advertising
Media Research
Media Issues
Media Law and Ethics
Media Effects
Mass Media and Society
The Global Mass Media
Glossary
Name Index
Subject Index
The Mass Media
The Media of Mass Communication in Theory and Practice
Music
Radio
Television
The Web
Media Messages
News
Public Relations
Advertising
Media Research
Media Issues
Media Law and Ethics
Media Effects
Mass Media and Society
The Global Mass Media
Glossary
Name Index
Subject Index
The media of mass communication / 7th ed.
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