Convention and exhibition English

Contents（目录）
前言
Part I
Meeting and Conference Management
会议管理
　Unit 1 The Definition and Format
　会议的定义和类型
　Unit 2 Players in the Meeting Industry　
　会议业的参与者
　Unit 3 Convention Centers and Conference Centers
　会展中心和会议中心
　Unit 4 Site Selection
　会议地址的选择
　Unit 5 Meeting Room Setup and Sitting Arrangement
　会议室布置和座位安排
　Unit 6 Registration
　会议注册
　Unit 7 Transportation
　会议交通
　Unit 8 Food and Beverage Arrangement
　会议餐饮
　Unit 9 Meeting Technology
　会议技术
　Unit 10 Meeting Equipment
　会议设备
　Unit 11 Facility Accessibility and Program Accessibility
　设施便利和服务便利
　Unit 12 Contracted Services
　合约服务
　Unit 13 Emergencies and Risk Management
　突发事件和风险管理 133
　Unit 14 Meeting Evaluation
　会议绩效评估
Part II
Exhibition and Trade Show Management
展览会管理
　Unit 15 The Definition of Exhibition and Trade Show
　展览会的定义
　Unit 16 Building the Booth
　构建展位
　Unit 17 Booth Staff
　展位工作人员
　Unit 18 Key Personnel of the Trade Show and Exhibition
　展览会的关键人物 　
　Unit 19 Exhibition and Trade Show Visitors Types
　展览会的观众类型
　Unit 20 Giveaways and Sponsoring Opportunities
　赠品和赞助机会
　Unit 21 Exhibitor’s Manual, Tool Kit and Exhibit Shipping Tips
　参展商指南，工具箱和展品运输注意事项
　Unit 22 Exhibitor’s Safety and Security Issues
　展览会的安全问题
　Unit 23 How Show Management Keep Exhibitors Coming Back
　展会主办机构如何使参展商成为“回头客”
Part III
Marketing and Sponsorship
营销和赞助
　Unit 24 Property Marketing Plan
　酒店设施的营销计划
　Unit 25 Conducting Market Research
　进行市场调研
　Unit 26 Research and Analysis Techniques
　研究和分析方法
　Unit 27 Promotion and Advertising
　促销和广告
　Unit 28 The Media and Material
　媒体和材料
　Unit 29 Electronic Marketing
　电子营销
　Unit 30 Events Sponsorship
　会展活动的赞助
致谢