新手学外贸函电一本通

副标题:无

作   者:朱菲菲

分类号:

ISBN:9787113243852

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简介


新手学外贸函电一本通全面介绍外贸业务各流程中需要用到的英文函电的书籍。
全书共10章,主要包括三部分,
一部分介绍一些外贸函电常用术语;
第二部分介绍具体的外贸业务各流程需要用到的函电,包括签订单函电、议价函电和索赔函电等;
第三部分介绍从事外贸活动还需要用到的其他外贸函电,包括祝贺函电和问候函电等。

书里针对具体的外贸业务而编写,从实际出发,通过大量常用词汇和情境实例,真实展示在外贸实战中专业的英文函电。帮助外贸人员在短时间内学会得体的英文商务信函表达,从而更好地与客户沟通。



目录


CHAP01外贸函电基础知识

PART1外贸ForeignTrade/2

Unit1常用术语EssentialTerms/2

Unit2成本加运费CostandFreight/3

Unit3外贸一般流程GeneralProcessofForeignTrade/5

PART2外贸函电常用术语EssentialTermsofForeignTradeLetters/7

Unit1共同海损GeneralAverage/7

Unit2水渍险WithParticularAverage/8

Unit3付款交单DocumentsAgainstPayments/9

Unit4即期汇票DemandDraft/10

Unit5装货单ShippingOrder/10

Unit6其他外贸函电术语OtherForeignTradeTerms/11

PART3外贸函电ForeignTradeLetters/12

Unit1信封和信头EnvelopeandHeading/12

Unit2存盘号、日期和封内地址Reference,DateandInsideAddress/13

Unit3经办人、称呼和主题Operator,SalutationandSubject/14

Unit4正文和结尾TheBodyandTheEnding/16

Unit5敬语和落款ComplimentaryClosingandSignature/17

Unit6抄送、附件和附言CarbonCopy,AttachmentandPostscript/18

Unit7外贸函电的格式FormatofForeignTradeLetter/19

CHAP02发展客户拉业务

PART1资信调查函电CreditInvestigationLetter/24

Unit1写作技巧WritingSkills/24

Unit2资信调查函CreditSurveyLetter/25

Unit3资信调查回函LetterofCreditInformation/28

PART2预约会面函电AppointmentLetter/32

Unit1邀请客户会面RequestingBusinessAppointment/32

Unit2确定时间地点DeterminingtheTimeandPlace/35

Unit3取消会面CancellingaMeeting/37

PART3会面后的跟进工作FollowUpAfterMeeting/39

Unit1跟进合作伙伴的意愿FollowUpPartners'Will/39

Unit2展会邀请ContactingBeforeFairs/41

Unit3展会后的联络往来ContactingAfterFairs/43

CHAP03开发信与促销信

PART1开发信SalesLetter/48

Unit1拓展潜在客户DevelopingPotentialCustomers/48

Unit2介绍优势IntroducingAdvantages/50

Unit3突出专业素养HighlightingSpecialty/53

PART2促销信PromotionLetter/56

Unit1促销注意事项PromotionalNotes/56

Unit2写作技巧WritingSkills/58

Unit3写促销信WritingaPromotionLetter/59

PART3代理函电AgentLetter/62

Unit1物色代理商LookingForAgents/62

Unit2代理邀约AgentsOffer/65

Unit3代理申请AgentApplication/70

Unit4欢迎新代理WelcomeNewAgent/75

CHAP04订单操作函电

PART1询盘函电InquiryLetter/78

Unit1普通询盘AGeneralInquiry/78

Unit2具体询盘ASpecificInquiry/81

Unit3回复无效的询盘ResponsetoanInvalidInquiry/83

Unit4回复目的不明的询盘ResponsetoanUnknownInquiry/86

Unit5客户各种问题的解答AnsweringCustomer'sQuestions/88

PART2发盘函电OfferLetter/90

Unit1发盘术语TermsofOffer/90

Unit2发盘注意事项NotesofOffer/91

Unit3实盘和虚盘FirmOfferandNon-firmOffer/93

Unit4回复客户的询价RensponsetoCustomerEnquiry/97

Unit5主动给客户发盘TaketheInitiativetoOfferCustomers/101

PART3还盘函电Counter-offerLetter/103

Unit1受盘人提出新发盘TheOffereeMadeaNewOffer/103

Unit2对还盘的答复AnswertoaCounter-offer/105

Unit3拒绝客户的要求RejectingCustomers'Requests/109

PART4其他函电OtherLetter/112

Unit1通知客户价格调整InformingCustomerofPriceAdjustment/112

Unit2商定佣金CommissionDiscussion/115

CHAP05接受与签约函电

PART1建立合作关系CreateaPartnership/120

Unit1客户接受发盘OfferAcceptance/120

Unit2开具形式发票SendingPI/122

Unit3订单确认函OrderConfirmationLetter/124

Unit4感谢客户订货ThankYouforLetterofOrder/128

PART2签约成交函LetterofSigning/130

Unit1邀请签约InvitationtoSignUp/130

Unit2确认收到合同ContractReceivedConfirmation/133

Unit3合同条款ContractClauses/135

PART3生产前准备Pre-productionpreparation/138

Unit1准备样品PreparingSamples/138

Unit2向供应商下单PlacingOrdertoVendor/144

CHAP06生产与装运函电

PART1跟踪生产过程TrackingProductionProcess/148

Unit1产前变动PreproductionVariation/148

Unit2告知客户生产情况AdvisingtheProductionStatus/151

Unit3第三方验厂FactoryAudit/154

Unit4请第三方验货Applying3rdPartyforInspection/159

Unit5未通过验货FailureinInspection/162

Unit6申请重验RequestingaRe-inspection/164

PART2装运环节ShippingLinks/166

Unit1讨论装运细节ShippingDetailsDiscussion/166

Unit2告知客户装运情况KeepingCustomerInformedofShipmentStatus/170

CHAP07支付结算和信用证

PART1支付结算事宜PaymentandSettlementMatters/176

Unit1提供单据并催款DocumentarySubmissionandPaymentPush/176

Unit2请客户提供银行流水单AskingforBankStatement/179

Unit3收到客户回应ReceivingtheResponsefromCustomers/181

Unit4告知客户收到款项InformingClientsofReceivingFunds/184

PART2关于信用证AboutL/C/186

Unit1请客户接受信用证差异点ProposingAcceptanceDiscrepancyofL/C/186

Unit2请客户更改信用证ProposingAmendmenttoL/C/188

Unit3收到客户回应ReceivingtheResponsefromCustomer/190

PART3新支付结算方式NewPaymentSettlement/192

Unit1申请新的付款方式RequestingNewPaymentMethods/192

Unit2回复新付款方式RespondingtoNewPaymentMethods/195

CHAP08保险与售后函电

PART1与保险有关的函电InsuranceLetter/200

Unit1应记载的内容ContentstobeRecorded/200

Unit2常用术语和句型CommonTermsandSentences/201

Unit3样函SampleLetter/202

PART2往来商议保险条款InsuranceTermsNegotiation/205

Unit1安排投保事宜ArrangingInsuranceCover/205

Unit2收到客户回应ReceivingtheResponsefromCustomer/208

PART3售后跟进函电After-saleandFollow-upLetter/211

Unit1跟进产品销售情况FollowingupProductSales/211

Unit2掌握*市场动向MasteringtheLatestMarketTrends/214

Unit3提供改进方案SolutionstoDefect/216

Unit4推荐相关产品RecommendingRelatedProducts/219

CHAP09投诉与索赔函电

PART1处理投诉问题HandlingComplaints/222

Unit1处理数量不足投诉HandlingInsufficinentQuantityComplaints/222

Unit2处理错发货物投诉HandlingWronglyDeliveryComplaints/225

Unit3处理品质投诉HandlingQualityComplaints/228

Unit4处理误期投诉HandlingDeliveryDelayComplaints/232

Unit5处理服务投诉HandlingServiceComplaints/235

PART2索赔函电ClaimLetter/238

Unit1客户提出索赔CompensationClaim/238

Unit2确定赔款金额DetermineingtheAmountofCompensation/241

Unit3请求分期赔款AskingforInstallment/243

Unit4请求延期赔付AskingforDeferredCompensation/245

Unit5商议代替赔款的方式NegotiationforAlternatives/248

Unit6拒绝向客户赔款DeclineingaRequestForaClaim/250

CHAP10其他外贸函电

PART1日常通知函电DailyInformLetter/254

Unit1通知邮箱地址变更NoticeonChangeofEmailAddress/254

Unit2通知公司地址变更NoticeonChangeofCompanyAddress/255

Unit3通知公司新规定NoticeonChangeofPolicy/257

Unit4通知离职NoticeonResignation/259

Unit5通知休假NoticeonHolidayClosing/261

Unit6通知复工NoticeonReturningtoWork/263

PART2问候函电GreetingsLetter/265

Unit1圣诞节问候ChristmasGreetings/265

Unit2新年祝愿NewYearGreetings/267

Unit3感恩节问候ThanksgivingGreetings/269

Unit4开斋节问候EidGreetings/271

PART3其他函电OtherLetter/273

Unit1自动回复函AutomaticResponseLetter/273

Unit2请求客户推荐RequestingaRecommendafionfromCustomer/275

Unit3生病慰问函GettingWellLetter/277

Unit4赠*物GiftGiving/279

Unit5升职祝贺PromotionCongratulations/282


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