简介
本书是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书
分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务
的基础理论，技术部分重点介绍了技术支撑平台、支付策略与技术、安全
技术；管理部分介绍了电子商务与法律、税收、网络企业管理；实践部分
阐述了电子商务体系结构与系统设计、门户网站设计与实现、计算机系统
集成与电子商务；应用部分侧重于介绍电子商务与国际贸易、网络应用心
理学、电子商务案例分析。
本教材凝聚了作者团队多年的相关研究项目的研究成果与实践经验。
本教材适于理工科与管理学科的相关专业(电子商务、电子信息、计算机科
学与技术、软件工程、信息系统与信息管理、工商管理等)选用，也可供公
务员、企业管理、信息技术人员参考使用。
目录
Part 1 Fundamentals
Fundamentals of E-commerce
1.1 The Origin and Development of E-commerce
1.1.1 The Origin and Development of E-commerce
1.1.2 The Definitions of E-commerce
1.1.3 E-commerce in China
1.2 Influence of Related Basic Sciences on E-commerce
1.2.1 Influence of Mathematics on E-commerce
1.2.2 The Impact of Computer Science Upon the E-commerce
1.2.3 Impact of Communications Science upon the E-commerce
1.2.4 The Impact of Management Science upon E-commerce
1.3 Categories of the E-commerce
1.3.1 B2B
1.3.2 B2C
1.3.3 B2G
1.3.4 G2G
1.3.5 C2C
1.4 The Constitution of the E-commerce
1.4.1 Portal of the Network
1.4.2 Customer Relationship Management
1.4.3 Supply Chain Management
1.4.4 Logistic Management
1.4.5 Decision Support
1.5 Supporting Environments for E-commerce
1.5.1 Technical Environment
1.5.2 Legal Environment
1.5.3 Credit Environment
1.5.4 Financial Environment
1.6 M-commerce
1.6.1 The Origin of M-commerce
1.6.2 M-commerce Components
1.6.3 The Development of M-commerce
1.6.4 The Application of M-commerce
1.7 Summary
References
Part 2 Technology
E-commerce Supporting Technologies
2.1 E-commerce Fundamental Technology
2.1.1 Web Technology
2.1.2 HTML
2.1.3 XML
2.1.4 Java
2.2 Computer Communication Technology
2.2.1 TCP/IP Protocols
2.2.2 HTTP Communication Protocol
2.2.3 EDI Communication Protocol
2.2.4 WAP Communication Protocol
2.2.5 WLAN Protocol
2.2.6 Bluetooth Protocol
2.3 Information Processing Technologies in E-commerce
2.3.1 Global Positioning System (GPS)
2.3.2 Geographical Information System (GIS)
2.3.3 Decision Supporting System (DSS)
2.3.4 Group Decision Supporting System (GDSS)
2.3.5 Intelligent Decision Supporting System (IDSS)
2.4 Summary
References
3 Payment Technologies for E-commerce
3.1 Online Bank
3.1.1 The Development of Online Banks
3.1.2 The Function of Online Bank
3.1.3 Online Banking Technologies
3.2 E-payment Tools
3.2.1 E-payment System
3.2.2 Intelligent Card
3.2.3 E-check
3.2.4 E-wallet
3.2.5 E-cash
3.3 Summary
References
4 Security Technologies in E-commerce
4.1 Introduction to Security Problems in E-commerce
4.2 Reliability of E-commerce System
4.3 Data Encryption Technology
……
Part 3 Management
Part 4 Practice
Part 5 E-commerce Application
Fundamentals of E-commerce
1.1 The Origin and Development of E-commerce
1.1.1 The Origin and Development of E-commerce
1.1.2 The Definitions of E-commerce
1.1.3 E-commerce in China
1.2 Influence of Related Basic Sciences on E-commerce
1.2.1 Influence of Mathematics on E-commerce
1.2.2 The Impact of Computer Science Upon the E-commerce
1.2.3 Impact of Communications Science upon the E-commerce
1.2.4 The Impact of Management Science upon E-commerce
1.3 Categories of the E-commerce
1.3.1 B2B
1.3.2 B2C
1.3.3 B2G
1.3.4 G2G
1.3.5 C2C
1.4 The Constitution of the E-commerce
1.4.1 Portal of the Network
1.4.2 Customer Relationship Management
1.4.3 Supply Chain Management
1.4.4 Logistic Management
1.4.5 Decision Support
1.5 Supporting Environments for E-commerce
1.5.1 Technical Environment
1.5.2 Legal Environment
1.5.3 Credit Environment
1.5.4 Financial Environment
1.6 M-commerce
1.6.1 The Origin of M-commerce
1.6.2 M-commerce Components
1.6.3 The Development of M-commerce
1.6.4 The Application of M-commerce
1.7 Summary
References
Part 2 Technology
E-commerce Supporting Technologies
2.1 E-commerce Fundamental Technology
2.1.1 Web Technology
2.1.2 HTML
2.1.3 XML
2.1.4 Java
2.2 Computer Communication Technology
2.2.1 TCP/IP Protocols
2.2.2 HTTP Communication Protocol
2.2.3 EDI Communication Protocol
2.2.4 WAP Communication Protocol
2.2.5 WLAN Protocol
2.2.6 Bluetooth Protocol
2.3 Information Processing Technologies in E-commerce
2.3.1 Global Positioning System (GPS)
2.3.2 Geographical Information System (GIS)
2.3.3 Decision Supporting System (DSS)
2.3.4 Group Decision Supporting System (GDSS)
2.3.5 Intelligent Decision Supporting System (IDSS)
2.4 Summary
References
3 Payment Technologies for E-commerce
3.1 Online Bank
3.1.1 The Development of Online Banks
3.1.2 The Function of Online Bank
3.1.3 Online Banking Technologies
3.2 E-payment Tools
3.2.1 E-payment System
3.2.2 Intelligent Card
3.2.3 E-check
3.2.4 E-wallet
3.2.5 E-cash
3.3 Summary
References
4 Security Technologies in E-commerce
4.1 Introduction to Security Problems in E-commerce
4.2 Reliability of E-commerce System
4.3 Data Encryption Technology
……
Part 3 Management
Part 4 Practice
Part 5 E-commerce Application
Introduction to E-commerce
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