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简介
世界的竞争归根结底是人才的竞争，随着对外贸易的高速发展，社会上急需既懂英语又懂国际商务知识的复合型、应用型高级人才。在这种大环境下，商务英语便应运而生。根据教学规律，教材建设是培养高级人才的基础和首要问题，正所谓“工欲善其事，必先利其器”。但综观近几年的商务英语教材，在内容的系统性、完整性、新颖性、精品性等方面俱佳的教材却很少，这在很大程度上阻碍了人才的培养。为此，笔者组织14位教师编写了这本教材。这些教师不仅具有丰富的一线商务英语教学经验，而且大多数具有在企业工作的实践经验，甚至超过半数的教师还有海外学习、工作的经验，有力地保证了此教材的编写质量。
本教材分为8章，基本涵盖了商务英语的主要领域。
本教材具有以下显著特点：（1）语言规范：所有文章全部选自英美报刊。（2）内容全面：涵盖了商务英语的主要领域，可谓一书在手，各领域皆有。（3）既教书又育人：所有章节都有“名人名言”、“欢乐时刻”和“乐观向上”部分。据调查，现在不少大学生具有心理障碍，除了社会原因外，我们的教学也负有不可推卸的责任。通过日常的教学，循序渐进地培养学生的幽默感和乐观向上的人生观是本书的另一大特点。（4）案例式教学：每一章均有两个经典案例，引导学生参与。这打破了传统的、学生不喜欢的“填鸭式”教学方法，顺应了先进的教学理念，同时也符合世界流行的教学名言：Tell me，and l will forget；Show me，and I might remember；Involve me，and l will understand。（5）教辅材料齐全：作为一线教师，我们深知，教材与普通书籍的显著区别就是教材要“便于教师教学”。为此，我们编写了完整的教辅材料——全部练习答案、全书的PPT课件、5套试题。
目录
Chapter 1 Introduction to Economics
Section A GDP and Green GDP
Section B What Is Money?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 2 Trade Barriers
Section A Lack of Trade Barriers of Internet
Section B How Free Trade Benefits Americans
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 3 International Settlement
Section A Export Payment Terms
Section B A Typical International Trade Transaction by LC
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 4 International Marketin
Section A Global Standardization or Adaptation
Section B Global Branding or Local Marketing
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 5 International Business Negotiation
Section A Skills for Business Negotiation
Section B How to Win Gracefully
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Stay Positive
Supplementary Reading
Chapter 6 Human Resources Management
Section A Management of Employee Separations
Section B Five Big Characteristics to Be a Successful Manager
Background Information
Notes
Exercise
Case Study
Stay Positive
Supplementary Reading
Chapter 7 Business Ethics
Section A Moral Values
Section B What's Workplace Ethics?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 8 Intercultural Communication
Section A Religion
Section B Manners and Customs
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
References
Section A GDP and Green GDP
Section B What Is Money?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 2 Trade Barriers
Section A Lack of Trade Barriers of Internet
Section B How Free Trade Benefits Americans
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 3 International Settlement
Section A Export Payment Terms
Section B A Typical International Trade Transaction by LC
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 4 International Marketin
Section A Global Standardization or Adaptation
Section B Global Branding or Local Marketing
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 5 International Business Negotiation
Section A Skills for Business Negotiation
Section B How to Win Gracefully
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Stay Positive
Supplementary Reading
Chapter 6 Human Resources Management
Section A Management of Employee Separations
Section B Five Big Characteristics to Be a Successful Manager
Background Information
Notes
Exercise
Case Study
Stay Positive
Supplementary Reading
Chapter 7 Business Ethics
Section A Moral Values
Section B What's Workplace Ethics?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 8 Intercultural Communication
Section A Religion
Section B Manners and Customs
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
References
Business English
- 名称
- 类型
- 大小
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