国际商务

目录

第一篇全 球 化

第一章全球化导论·····2

一、全球化的概念····································3

二、全球化的形成····································4

三、全球化的作用····································5

四、中国全球化进程及其经验教训···············6

五、反全球化的浪潮·································8

第二篇国 家 竞 争

第二章国家竞争理论 ········································12

一、波特钻石理论··································13

二、国家竞争力理论·······························18

三、国家竞争力的评价与衡量···················28

第三章国家政策对国际商务的影响······················31

一、国家干预国际商务的理论···················31

二、美国政府干预国际贸易的政策演变·······36

三、中美经贸关系中的竞争与摩擦·············38

四、干预国际贸易的新发展······················41

第三篇国际经济合作

第四章国际经济合作的理论·······························46

一、关税同盟理论··································46

二、自由贸易区理论·······························50

三、共同市场理论·································· 52

四、协议性国际分工原理························· 54

五、综合发展战略理论···························· 55

第五章全球国际经济合作的组织·························58

一、世界贸易组织·································· 59

二、国际货币基金组织···························· 68

三、世界银行········································ 76

四、G20 集团········································ 81

第六章区域性国际经济合作的组织······················88

一、亚太经济合作组织···························· 89

二、中国与东盟的经济合作······················ 90

三、上海合作组织·································· 94

四、中国与欧盟的经济合作······················ 97

五、金砖国家经济合作···························101

六、“一带一路”经济合作·····················107

第七章国际经济援助······································ 113

一、全球国际援助概况···························114

二、国际援助的动机分析························114

三、中国实施对外援助的必要性···············116

四、中国对外援助的历史回顾··················118

五、中国援助非洲的实例分析··················119

第四篇国际贸易

第八章国际贸易理论及其新发展······················· 124

一、国际贸易理论综述···························125

二、国际贸易理论与现实之间的挑战·········128

三、国际贸易理论的演进························130

第九章中国商品进出口贸易····························· 136

一、中国进出口贸易发展的现状···············137

二、中国进出口贸易的主要问题···············143

三、优化中国出口贸易结构，推动贸易强国进程的几点建议································144

四、以跨境电子商务推动进出口业务发展的策略·····································145

第十章中国服务贸易······································ 150

一、服务贸易的概念与分类·····················151

二、发展服务贸易的战略意义··················152

三、我国服务贸易发展的特点··················153

四、我国服务贸易发展的思路与重点·········158

第五篇国际金融

第十一章国际货币体系···································164

一、国际货币体系的演进历程··················165

二、现行国际货币体系的主要问题············169

三、后金融危机时代国际货币体系可能的演变方向··································171

四、人民币国际化简介···························173

第十二章汇率理论··········································179

一、汇率的基本概念······························180

二、传统汇率理论·································180

三、平均劳动生产率汇率理论··················184

四、人民币的均衡汇率研究·····················185

五、汇率风险及规避措施························186

第十三章国际资本市场···································192

一、国际资本市场重要性及相关概念·········193

二、国际资本市场发展简史·····················193

三、国际资本市场的利弊························196

四、中国资本市场建设···························197

第十四章国际结算··········································200

一、传统的国际结算······························201

二、新型国际结算方式的概念及操作流程···209

三、人民币国际结算的意义和挑战············211

第十五章国际投资··········································215

一、国际投资的基础知识························215

二、现有的国际投资理论概述··················220

三、国家对国际投资的影响·····················224

四、国际投资的贸易保护主义··················227

五、中国对外投资研究···························229

第六篇国际商务运营

第十六章国际企业战略···································238

一、企业国际化战略······························238

二、国际企业的组织结构························242

三、国际企业国际化战略的模式···············248

四、国际企业实施全球化战略工具的分析与对比·····················252

五、国际企业战略案例···························256

第十七章跨文化管理·························262

一、文化的概念、要素和差异··················263

二、跨文化管理的含义···························265

三、跨文化的冲突·································265

四、跨文化管理的策略···························269

五、社会关系网、结构洞及案例分析·········273

第十八章国际企业经营风险·····························280

一、政治风险·······································281

二、文化冲突风险·································289

三、其他风险·······································294

第十九章国际企业的伦理与社会责任·················299

一、国际企业伦理的概念························300

二、国际企业的伦理实例分析··················301

三、国际企业伦理的形成与影响因素·········304

四、提高国际经营伦理的策略··················305

第二十章国际企业的生产管理··························309

一、国际企业生产策略的演变··················310

二、影响国际企业垂直一体化国际生产或外包的主要因素··················310

三、国际企业垂直一体化国际生产············312

四、国际企业生产的外包························313

五、国际企业生产选址影响因素分析·········314

第二十一章国际企业的市场营销管理·················320

一、国际市场营销概念与策略··················320

二、国际企业的关系营销························324

三、海尔集团国际营销案例分析···············328

第二十二章国际企业的人力资源管理·················332

一、全球人才竞争·································332

二、国际企业的人员配备策略··················334

三、国际企业外派人员管理·····················335

四、中、美、欧企业人力资源管理对比······338

第二十三章国际企业的财务管理·······················346

一、国际企业实施转移价格情况介绍·········347

二、国际企业实施转移价格的理论依据······348

三、国际企业运用转移价格的策略············349

四、国际企业利用转移价格避税时应考虑的因素·······················352

五、微软转移价格案例分析·····················354

第二十四章国际企业的研发管理·······················359

一、国际企业海外研发的理论··················359

二、国际企业海外研发的主要动机和投资区位选择························361

三、影响国际企业海外研发的主要因素······361

四、中国企业海外研发的案例··················364

参考文献·················368

后记·······················374