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简介
作为全国应用型人才培养规划教材,全国许多高等院校采用本教材作为培养应用型人才的教材,使用学校反映教材实用性强、内容新颖,是一本非常适合应用型本科使用的优秀教材。现已出第二版,十多次印刷,发行量大。因第二版已出版5年,为了体现与时俱进和各校需征订5年内教材的需要,迫切需要该教材出版第三版。 本书突出实用性和实战技能,以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题,通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中提高实际交际能力。把商务技巧和功能意念表达融入教材,使之更具有实用性和交际功能。
【目录】
Contents
Chapter 1 Welcoming Clients ........................................................................................................................................1
Chapter 2 Seeking Business Opportunity ..............................................................................................................13
Chapter 3 Making Inquiries ........................................................................................................................................27
Chapter 4 Business Appointment and Arrangement........................................................................................41
Chapter 5 Offer and Counter Offer ..........................................................................................................................55
Chapter 6 At China Import and Export Fair .......................................................................................................67
Chapter 7 Business Visit ................................................................................................................................................79
Chapter 8 Innovative and Power Brand Strategy .............................................................................................93
Chapter 9 Packing and Quality Inspection .........................................................................................................107
Chapter 10 Acceptance and Orders ........................................................................................................................119
Chapter 11 Business Telephone Calls .....................................................................................................................133
Chapter 12 Terms of Payment ..................................................................................................................................145
Chapter 13 Business Negotiation ..............................................................................................................................159
Chapter 14 Sign a Contract .......................................................................................................................................173
Chapter 15 Cargo Delivery ........................................................................................................................................187
Chapter 16 Business Conference ..............................................................................................................................201
Chapter 17 Sales Promotion ......................................................................................................................................215
Chapter 18 Interview ....................................................................................................................................................229
Chapter 19 Complaints ................................................................................................................................................243
Chapter 20 Banquet and Parting .............................................................................................................................257
Appendix 1 Translation to Situational Dialogues .............................................................................................270
(情景对话参考译文)
Appendix 2 Suggested Key to Practice ..................................................................................................................316
(实践操练参考答案)
目录
Contents
Chapter 1 Welcoming Clients ........................................................................................................................................1
Chapter 2 Seeking Business Opportunity ..............................................................................................................13
Chapter 3 Making Inquiries ........................................................................................................................................27
Chapter 4 Business Appointment and Arrangement........................................................................................41
Chapter 5 Offer and Counter Offer ..........................................................................................................................55
Chapter 6 At China Import and Export Fair .......................................................................................................67
Chapter 7 Business Visit ................................................................................................................................................79
Chapter 8 Innovative and Power Brand Strategy .............................................................................................93
Chapter 9 Packing and Quality Inspection .........................................................................................................107
Chapter 10 Acceptance and Orders ........................................................................................................................119
Chapter 11 Business Telephone Calls .....................................................................................................................133
Chapter 12 Terms of Payment ..................................................................................................................................145
Chapter 13 Business Negotiation ..............................................................................................................................159
Chapter 14 Sign a Contract .......................................................................................................................................173
Chapter 15 Cargo Delivery ........................................................................................................................................187
Chapter 16 Business Conference ..............................................................................................................................201
Chapter 17 Sales Promotion ......................................................................................................................................215
Chapter 18 Interview ....................................................................................................................................................229
Chapter 19 Complaints ................................................................................................................................................243
Chapter 20 Banquet and Parting .............................................................................................................................257
Appendix 1 Translation to Situational Dialogues .............................................................................................270
(情景对话参考译文)
Appendix 2 Suggested Key to Practice ..................................................................................................................316
(实践操练参考答案)
【作者简介】
福州外贸外语学院教师,教授,高级经济师,校教学督导组长,福建省翻译协会常务理事,福建省政府外事办特邀外事翻译
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