Business English Intensive Reading.4

Unit 1 Negotiation1
Reading ⅠCooperation and Competition in Negotiation1
Readｉｎｇ　ⅡSome Hints on Negotiating16
Special UseNon瞗inite Verbs (1): as Objects20
Extended Activities25
Function and StructureNegotiation25
Practical ReadingAn Advertisement and a Case Study30
Basic WritingThe Layout of Business Letters and Envelopes34
Business WorldFour Phases of Negotiating38
Unit 2 Price41
Readｉｎｇ　ⅠFactors That Affect Pricing Decisions42
Readｉｎｇ　ⅡProduct Pricing55
Special UseNon瞗inite Verbs (2): as Subjects and Predicatives62
Extended Activities65
Function and StructurePrice65
Practical ReadingPrices and Wages72
Basic WritingLetters of Inquiries75
Business WorldThe Internet Is Helping Consumers Make Better Pricing Decisions78
Unit 3 Selling81
Readｉｎｇ　ⅠThe Selling Process82
Readｉｎｇ　ⅡSteps to an Effective Sales Presentation94
Special UseNon瞗inite Verbs (3): as Adverbials and Attributives100
Extended Activities105
Function and StructurePresentations105
Practical ReadingSome Hints for a Successful Presentation110
Basic WritingLetters of Ｅstablishing Business Relations114
Business WorldThe Ｉmportance of Personal Selling118
Unit 4 Wholesale and Retail121
Readｉｎｇ　ⅠComponents of a Successful Retailing Strategy122
Readｉｎｇ　ⅡTypes of Wholesalers134
Special UseAdverbial Clause (1): Time and Cause140
Extended Activities143
Function and StructureCommission143
Practical ReadingInstructions of an Electric Blanket147
Basic WritingLetters of Offers and Counter瞣ffers150
Business WorldThe Most Influential Factors in Creating a Store餾 Atmosphere154
Unit 5 Business in China１５６
Reading ⅠCultural Differences That Influence Business
Operations in China１５７
Readｉｎｇ　ⅡChina Embraces Its Latest Revolution１６９
Special UseAdverbial Clause (2): Others１７４
Extended Activities１７８
Function and StructureOrdering１７８
Practical ReadingOrder Forms１８３
Basic WritingLetters of Order and Acknowledgement１８６
Business WorldSome Examples of Cultural Differences That Can Affect
Business Dealings１９０
Unit 6 Transportation１９２
Reading ⅠContainerization１９３
Readｉｎｇ　ⅡTransportation Operations２０５
Special UseNoun Clauses２１０
Extended Activities２１４
Function and StructureShipment２１４
Practical ReadingBill of Lading２２０
Basic WritingLetters of Packing and Shipment２２３
Business WorldThe Organization of Shipping２２7
Unit 7 Payment２２９
Reading ⅠIncoterms 1990 (Ⅰ)２３０
Readｉｎｇ　ⅡIncoterms 1990 (Ⅱ) ２４４
Special UseTerms of Payment２４９
Extended Activities２５５
Function and StructurePayment２５５
Practical ReadingLetter of Credit２５９
Basic WritingLetters of Payment２６２
Business WorldPayment in International Trade２６６
Unit 8 Contract２６８
Reading ⅠHow a Contract Is Created２６９
Readｉｎｇ　ⅡＳｅｖｅｎ Basic Requirements for an Enforceable Contract２８１
Special UseExpressions for Contract２８８
Extended Activities２９１
Function and StructurePacking２９１
Practical ReadingContract２９７
Basic WritingContract３００
Business WorldPackaging３０５
Appendix ⅠNew Words307Appendix ⅡＥxpressions313Appendix ⅢWord Study314