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简介
《工商管理精要系列?影印版》是中国人民大学出版社和西蒙与舒斯特国际出版公司继《工商管理经典译丛》之后，共同合作出版的一套大型工商管理精品影印丛书。本丛书由欧洲著名管理学院和管理咨询公司的教授和专家撰写，它将90年代以来国际上工商管理各专业的最新研究成果，分别类加以精练浓缩，由享誉世界的最大教育图书出版商PrenticeHall出版公司出版。每一本书都给出了该专业学生应掌握的理论框架和知识信息，并对该专业的核心问题和关键理论作了全面而精当的阐述。本丛书虽然篇幅不长，但内容充实，信息量大，语言精练，易于操作且系统性强。因此，自90年代初陆续出版以来，受到欧洲、北美及世界各地管理教育界和工商企业界读者的普遍欢迎，累计发行量已达数百万册，是当今国际工商管理方面最优秀的精品图书之一。
目录
1 the essence of the economy: an overview 1
business and the economy l
introducing the macroeconomic environment of business 2
the economic problem 6
government and the economy 9
government economic objectives 12
economic targets and instruments 13
the structure of this book 13
2 developments in the international economy 15
international economic performance: an historical
perspective 15
drivers of global economic performance 19
international economic performance in the l990s 24
future challenges for the global economy 29
concluding remarks 32
3 understanding economic flows 33
the essence of economic flows 33
the measurement of economic activity 35
.problems in calculating economic activity 38
compilation and uses of national income accounts 41
a model of national income determination 43
concluding remarks 49
4 national income determination 50
the essence of national income determination 50
kevnesians versus monetarists: an overview 50
the components of aggregate demand 52
consumer spending and savings 53
investment expenditure 56
government expenditure 57
export and import expendittire. 58
deflationary and inflationary gaps 59
measuring the impact of changes in aggregate demand:
the multiplier 64
the importance of the national income multiplier 67
the accelerator principle 68
the business cycle 70
concluding remarks 72
5 management of the economy i: fiscal policy 74
the essence of fiscal policy 74
problems with fine-tuning aggregate demand 76
public finance 78
government borrowing 86
criticisms of fiscal policy and defidt financing 89
concluding remarks 91
6 management of the economy ii: monetary policy 93
the essence of monetary policy 93
prindples of monetarism 94
measuring the money supply. 97
targeting the money supply 105
criticisms of monetarism 109
the effects of monetary policy on business 115
concluding remarks 117
7 supply-side economics 119
the essence of supply-side economics 119
the principles of supply-side economics l20
supply-side economics in practice 125
concluding remarks l36
notes l36
8 international trade 137
the essence of international trade l37
the principle of comparative advantage - an argument
for free trade 139
further arguments for free trade 142
protectionism in international trade l43
the balance of payments l49
management of current account imbalances l53
concluding remarks 155
9 exchange rate policy 157
the essence of exchange rate policy 157
exchange rate systems l58
exchange rate systems compared l65
the determination of exchange rates 169
exchange rates and the balance of payments l72
exchange rates and business l74
concluding remarks 176
note 177
10 case studies 178
1 determination of economic activity 178
2 the relationship between inflation and unemployment l79
3 prospects for european economic and monetary union l84
4 the international debt crisis 187
5 analysis of the us twin deficits 190
6 linkages between money, output, prices and interest rates 194
7 outlook for the economy 196
appendix: sources of economic data for managers 204
uk sources 204
international sources 206
further reading 208
index 211
business and the economy l
introducing the macroeconomic environment of business 2
the economic problem 6
government and the economy 9
government economic objectives 12
economic targets and instruments 13
the structure of this book 13
2 developments in the international economy 15
international economic performance: an historical
perspective 15
drivers of global economic performance 19
international economic performance in the l990s 24
future challenges for the global economy 29
concluding remarks 32
3 understanding economic flows 33
the essence of economic flows 33
the measurement of economic activity 35
.problems in calculating economic activity 38
compilation and uses of national income accounts 41
a model of national income determination 43
concluding remarks 49
4 national income determination 50
the essence of national income determination 50
kevnesians versus monetarists: an overview 50
the components of aggregate demand 52
consumer spending and savings 53
investment expenditure 56
government expenditure 57
export and import expendittire. 58
deflationary and inflationary gaps 59
measuring the impact of changes in aggregate demand:
the multiplier 64
the importance of the national income multiplier 67
the accelerator principle 68
the business cycle 70
concluding remarks 72
5 management of the economy i: fiscal policy 74
the essence of fiscal policy 74
problems with fine-tuning aggregate demand 76
public finance 78
government borrowing 86
criticisms of fiscal policy and defidt financing 89
concluding remarks 91
6 management of the economy ii: monetary policy 93
the essence of monetary policy 93
prindples of monetarism 94
measuring the money supply. 97
targeting the money supply 105
criticisms of monetarism 109
the effects of monetary policy on business 115
concluding remarks 117
7 supply-side economics 119
the essence of supply-side economics 119
the principles of supply-side economics l20
supply-side economics in practice 125
concluding remarks l36
notes l36
8 international trade 137
the essence of international trade l37
the principle of comparative advantage - an argument
for free trade 139
further arguments for free trade 142
protectionism in international trade l43
the balance of payments l49
management of current account imbalances l53
concluding remarks 155
9 exchange rate policy 157
the essence of exchange rate policy 157
exchange rate systems l58
exchange rate systems compared l65
the determination of exchange rates 169
exchange rates and the balance of payments l72
exchange rates and business l74
concluding remarks 176
note 177
10 case studies 178
1 determination of economic activity 178
2 the relationship between inflation and unemployment l79
3 prospects for european economic and monetary union l84
4 the international debt crisis 187
5 analysis of the us twin deficits 190
6 linkages between money, output, prices and interest rates 194
7 outlook for the economy 196
appendix: sources of economic data for managers 204
uk sources 204
international sources 206
further reading 208
index 211
The Economy
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