国际商务英语教程(第三版)教师参考用书

前言
Part One:Teaching Notes for Reference
Lesson Three The Importance of International Trade to Economic Development
Lesson Thirteen China's Export Miracle
Lesson Sixteen Multinational Corporations
Lesson Twenty-two Selection of Overseas Markets
Part Two:Key to Exercises & Revision Exercises
Lesson One Modes of International Business
Lesson Two Reasons for Recent International Business Growth
Lesson Three The Importance of International Trade to Economic Development
Lesson Four Nontariff Barriers to Trade
Lesson Five The Export Process
Lesson Six Sales Channels in International Trade
Lesson Seven International Commercial Terms
Revision Exercises(LL.1-7)
Lesson Eight Export Shipping and Insurance
Lesson Nine Export Documentation
Lesson Ten International Commercial Payments
Lesson Eleven Some Methods for Selling Know-how
Lesson Twelve International Trade in Services
Lesson Thirteen China's Export Miracle
Lesson Fourteen Federal Express Expands Services Internationally
Revision Exercises(LL.8-14)
Lesson Fifteen Motives for International Investments
Lesson Sixteen Multinational Corporations
Lesson Seventeen Types and Management Systems of Joint Ventures
Lesson Eighteen Foreign Direct Investment in China
Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China
Lesson Twenty Overseas Investment Strategy for Chinese Enterprises
Lesson Twenty-one The Importance of Marketing in International Operations
Revision Exercises(LL.15-21)
Lesson Twenty-two Selection of Overseas Markets
Lesson Twenty-three Export Pricing
Lesson Twenty-four International Advertising
Lesson Twenty-five Coca-Cola's Global Marketing Strategy
Lesson Twenty-six What Is the Foreign Exchange Rate?
Lesson Twenty-seven How Foreign Exchange Is Used and Traded
Lesson Twenty-eight Theories of Exchange-rate Determination
Revision Exercises(LL.22-28)