简介
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.更多>>
目录
Acknowledgments p. ix
Introduction p. 1
The Long Tail p. 15
The Rise and Fall of the Hit p. 27
A Short History of the Long Tail p. 41
The Three Forces of the Long Tail p. 52
The New Producers p. 58
The New Markets p. 85
The New Tastemakers p. 98
Long Tail Economics p. 125
The Short Head p. 147
The Paradise of Choice p. 168
Niche Culture p. 177
The Infinite Screen p. 192
Beyond Entertainment p. 201
Long Tail Rules p. 217
The Long Tail of Marketing p. 225
Coda: Tomorrow's Tail p. 247
Epilogue p. 249
Notes on Sources and Further Reading p. 255
Index p. 259
Introduction p. 1
The Long Tail p. 15
The Rise and Fall of the Hit p. 27
A Short History of the Long Tail p. 41
The Three Forces of the Long Tail p. 52
The New Producers p. 58
The New Markets p. 85
The New Tastemakers p. 98
Long Tail Economics p. 125
The Short Head p. 147
The Paradise of Choice p. 168
Niche Culture p. 177
The Infinite Screen p. 192
Beyond Entertainment p. 201
Long Tail Rules p. 217
The Long Tail of Marketing p. 225
Coda: Tomorrow's Tail p. 247
Epilogue p. 249
Notes on Sources and Further Reading p. 255
Index p. 259
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ:4006604884
云图客服:
用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
