简介
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.更多>>
目录
Acknowledgments p. ix
Introduction p. 1
The Long Tail p. 15
The Rise and Fall of the Hit p. 27
A Short History of the Long Tail p. 41
The Three Forces of the Long Tail p. 52
The New Producers p. 58
The New Markets p. 85
The New Tastemakers p. 98
Long Tail Economics p. 125
The Short Head p. 147
The Paradise of Choice p. 168
Niche Culture p. 177
The Infinite Screen p. 192
Beyond Entertainment p. 201
Long Tail Rules p. 217
The Long Tail of Marketing p. 225
Coda: Tomorrow's Tail p. 247
Epilogue p. 249
Notes on Sources and Further Reading p. 255
Index p. 259
Introduction p. 1
The Long Tail p. 15
The Rise and Fall of the Hit p. 27
A Short History of the Long Tail p. 41
The Three Forces of the Long Tail p. 52
The New Producers p. 58
The New Markets p. 85
The New Tastemakers p. 98
Long Tail Economics p. 125
The Short Head p. 147
The Paradise of Choice p. 168
Niche Culture p. 177
The Infinite Screen p. 192
Beyond Entertainment p. 201
Long Tail Rules p. 217
The Long Tail of Marketing p. 225
Coda: Tomorrow's Tail p. 247
Epilogue p. 249
Notes on Sources and Further Reading p. 255
Index p. 259
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