简介
作者简介：Peter Navarro is a business professor at the University of California, Irvine. He is author of the best-selling investment book If It’s Raining in Brazil, Buy Starbucks and the best-selling audio lecture course “Big Picture Investing: How, When, and Why the Stock Market Moves.” His weekly newsletter on the economy and stock market is distributed widely and is available to the public at www.peternavarro.com. A widely sought-after and gifted public speaker, Navarro has appeared on Bloomberg TV, CNN, CNBC, NPR, and all three major network news shows. Navarro’s articles have appeared in a wide range of leading publications, including Barron’s, Business Week, Harvard Business Review, The New York Times, The Wall Street Journal, and Sloan Management Review. Professor Navarro holds a B.A. from Tufts University and a Ph.D. in economics from Harvard.
目录
Introduction
Chapter 1: Strategies and Tactics of the Master Cyclist Executive
Chapter 2: Countercycling Your Capital Expenditures
Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High
Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager
Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain
Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons
Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables
Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks
Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!
Chapter 10: Surviving—and Prospering from—the Economic Shocks of War, Terrorism, Drought, and Disease
Chapter 11: The Master Cyclist’s Favorite Forecasting Tools
Concluding Thoughts
Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team
Appendix B: A Business Cycle Primer
Notes
Index
Chapter 1: Strategies and Tactics of the Master Cyclist Executive
Chapter 2: Countercycling Your Capital Expenditures
Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High
Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager
Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain
Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons
Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables
Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks
Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!
Chapter 10: Surviving—and Prospering from—the Economic Shocks of War, Terrorism, Drought, and Disease
Chapter 11: The Master Cyclist’s Favorite Forecasting Tools
Concluding Thoughts
Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team
Appendix B: A Business Cycle Primer
Notes
Index
反向思考打败不景气 THE WELL-TIMED STRATEGY
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