国际商务函电

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作者：张颖主编

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ISBN：9787312025112

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简介

简介

本书以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。本书可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时本书的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。

前言
Business letter Writing
Working Task
Task Description
Writing Skill
Skill Training

Project 1 Establishing Business Relations
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 2 Enquiries and Replies
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 3 Offers and Count Offers
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value added Reading

Project 4 Sales Promotion
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 5 Conclusion of Business
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 6 Terms Of Payment
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 7 Packing
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 8 Shipment
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 9 Insurance
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 10 Claim and Settlement
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading

Project 11 Agency
Working Task
Task Description
Writing Skill
Useful Menus
Business Letters
Notes
Skill Training
Value-added Reading
例信附录
Keys to Skill Training

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