MBA商务英语

　　Unit 1 Management
　　 Part One Warm-up
　　 Part Two Reading 1 Managing Oneself
　　 Reading 2 A Brief History of Management
　　 Quiz Effective Management
　　 Part Three Exercises
　　 Part Four Case Study 1 Bill Gates and Microsoft
　　 Case Study 2 The Expansion of Blue Streak
　　 Part Five Skills-building
　　Unit 2 Organizational Behavior
　　 Part One Warm-up
　　 Part Two Reading 1 Introduction to Organizational Behavior
　　 Reading 2 Contemporary Theories of Motivation
　　 Self-assessment
　　 Part ThFee Exercises
　　 Part Four Case Study 1 Nestl6’S CEO on Managing Change
　　 Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca
　　 Part Five Self-assessment
　　Unit 3 Marketing Management
　　 Part One Warm-up
　　 Part Two Reading 1 A Framework for Marketing Management
　　 Reading 2 Strategic Planning and Marketing Management
　　 Quiz
　　 Part Three Exercises
　　 Part Four Case Study 1 Develop a Marketing Plan
　　 Case Study 2 Marketing Spotlight-GE
　　 Part Five Practical Quiz
　　Unit 4 Human Resources Management
　　 Part One Warm-up
　　 Part Two Reading 1 Tomorrow’S HR Today
　　 Reading 2 Career Development
　　 Quiz
　　 Part Three Exercises
　　 Part Four Case Study 1 Virtual Teamwork at IBM
　　 Case Study 2 Managers and HR Professionals at Sands Corporation：
　　 Friends or Foes?
　　 Part Five Skills-assessment
　　Unit 5 Strategic Management
　　 Part One Warm-up
　　 Part Two Reading 1 What is Strategy and Why is it Important
　　 Reading 2 Strategy Formulation：Situation Analysis And Business Strategy
　　 Quiz
　　 Part Three Exercises
　　 Part Four Case Study 1 Basic Concepts of Strategic Management
　　 Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models
　　 Part Five Skills-building
　　Unit 6 Corporate Culture
　　 Part One Warm-up
　　 Part Two Reading 1 Building a Corporate Culture That Promotes Good
　　 Strategy Execution
　　 Quiz for Culture
　　 Reading 2 The International Business Context-Cultural Views
　　 Toward Management and Managers
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