简介
伴随21世纪经济全球化和国际商贸流通领域的加速发展，国际化经营
成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时，
运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受
到重视。本书帮助读者在英语学习的过程中，理解企业管理的实际业务操
作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务
，有效地达到专业外语的学习目的。
本书可以作为营销管理、供应链物流管理以及财务管理等相关本科教
学的专业英语教材，也可以为相关专业技术人员阅读参考。
目录
Unit 1 Introduction to Supply Chain Management
Unit 2 Information Systems and Supply Chain Management
Unit 3 Inventory Management across the Supply Chain
Unit 4 Supply Chain Relationships
Unit 5 Challenges Facing Supply Chain Managers
Unit 6 The Role of Information Systems and Technology in Supply Chain Management
Unit 7 The Importance of Information in Supply Chain
Unit 8 Inter瞣rganizational Information Systems
Unit 9 Information Requirements Determination for a Supply Chain IOIS
Unit 10 Translation to an Information Systems Prototype
Unit 11 Information and Technology Applications for Supply Chain Management
Unit 12 Future Challenges in Supply Chain Management
Unit 13 Sharing Risks in Inter睴rganizational Relationships
Unit 14 Managing the Global Supply Chain
Unit 15 The “Greening” of the Supply Chain
Unit 16 International Marketing Defined
Unit 17 International Marketing Involvement
Unit 18 The Orientation of International Marketing
Unit 19 Marketing Research
Unit 20 Planning for Global Markets
Unit 21 Market Distribution in the Supply Chain
Unit 22 Channel Separation in Market Distribution
Unit 23 Designing the Sales Force
Unit 24 Recruiting Marketing and Sales Personne
Unit 25 Selecting Sales and Marketing Personnel
Unit 26 Training for International Marketing
Unit 27 Language Skills in International Business
Unit 28 Introduction to Financial Management
Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms
Unit 30 Accounting Fundamentals (2): Accounting Cycle
Unit 31 Analysis of Financial Statements
Unit 32 Time Value of Money, Risk, Return and Valuation
Unit 33 Long睺erm Financing
Unit 34 Distributions to Shareholders: Dividends and Repurchases
Unit 35 Working Capital Management
Unit 36 Financial Distress
Unit 37 Mergers and Acquisitions
附录一 会计与财务常见词汇
附录二 营销学术语
附录三 供应链管理术语
致谢
参考文献
Unit 2 Information Systems and Supply Chain Management
Unit 3 Inventory Management across the Supply Chain
Unit 4 Supply Chain Relationships
Unit 5 Challenges Facing Supply Chain Managers
Unit 6 The Role of Information Systems and Technology in Supply Chain Management
Unit 7 The Importance of Information in Supply Chain
Unit 8 Inter瞣rganizational Information Systems
Unit 9 Information Requirements Determination for a Supply Chain IOIS
Unit 10 Translation to an Information Systems Prototype
Unit 11 Information and Technology Applications for Supply Chain Management
Unit 12 Future Challenges in Supply Chain Management
Unit 13 Sharing Risks in Inter睴rganizational Relationships
Unit 14 Managing the Global Supply Chain
Unit 15 The “Greening” of the Supply Chain
Unit 16 International Marketing Defined
Unit 17 International Marketing Involvement
Unit 18 The Orientation of International Marketing
Unit 19 Marketing Research
Unit 20 Planning for Global Markets
Unit 21 Market Distribution in the Supply Chain
Unit 22 Channel Separation in Market Distribution
Unit 23 Designing the Sales Force
Unit 24 Recruiting Marketing and Sales Personne
Unit 25 Selecting Sales and Marketing Personnel
Unit 26 Training for International Marketing
Unit 27 Language Skills in International Business
Unit 28 Introduction to Financial Management
Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms
Unit 30 Accounting Fundamentals (2): Accounting Cycle
Unit 31 Analysis of Financial Statements
Unit 32 Time Value of Money, Risk, Return and Valuation
Unit 33 Long睺erm Financing
Unit 34 Distributions to Shareholders: Dividends and Repurchases
Unit 35 Working Capital Management
Unit 36 Financial Distress
Unit 37 Mergers and Acquisitions
附录一 会计与财务常见词汇
附录二 营销学术语
附录三 供应链管理术语
致谢
参考文献
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