Crisis management in tourism industry

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作   者:谷慧敏著;王向宁总主译;谷慧敏译

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ISBN:9787563720224

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简介

   《旅游危机管理研究(英文版)》内容包括旅游危机管理理论研究、旅游与危机、突发性危机对旅游业的冲击、激活旅游市场机制、我国旅游业危机冲击与激活市场的实证研究——以SARS为例、国外针对突发性危机冲击与激活旅游市场的实证研究、我国旅游业应对未来突发性危机的对策建议。《旅游危机管理研究(英文版)》是原书的英文版,有利于国外同行了解中国旅游研究的成果。   

目录

Chapter 1 Introduction
1.1 Questions and Significance
1.2 Definitions, Research Goals,and Contents
1.3 Basic Perspectives and Key Originalities
1.4 Research Methodology
1.5 Limitations of the Research and Problems yet to Be Looked Into

Chapter 2 Research on Theories of Tourism Crisis Management
2.1 Crisis and Crisis Management Theories
2.2 Research on Tourism Crisis Management

Chapter 3 Tourism and Crises
3.1 Tourism and Tourism Industries under the Concept of Crisis
3.2 Tourism Crisis and Its Classification
3.3 Main Contingency Tourism Crisis Types and Impact Mechanism

Chapter 4 Impacts of Crises on Tourism
4.1 Crisis Contingency and Its Impact on Tourism
4.2 Impacted Targets of Tourism Crises and the Manifestation
4.3 .Analysis of the Measurement of Crisis Impacts on Tourism
4.4 Research on Tourism Crisis Impact Measurement Model
4.5 Establishment, Verification and Modification of the Crisis Impact Measurement Model

Chapter 5 Tourism Market Rejuvenation Mechanism
5.1 Framework of Tourism Market Rejuvenation Mechanism——5 R Theory
5.2 Mechanism of Critical Elements in Tourism Market Rejuvenation——5 C Theory
5.3 The Role of Government and Enterprises in Tourism Market Rejuvenation
5.4 Strategies and Tactics of Tourism Market Rejuvenation

Chapter 6 SARS in China: Crisis Impacts and Tourism Market Rejuvenation
6.1 Background of the SARS Crisis
6.2 Impacts of the SARS Crisis on Chinese Tourism
6.3 Measures Introduced to Address the SARS Crisis
6.4 Research on the Impacts of SARS on the Consuming Behaviors of Chinese Tourists
6.5 The Impacts of SARS on. Chinese Tourism Enterprises
6.6 Conclusions and Suggestions

Chapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the World
7.1 Overview of Crisis Management by the WTO
7.2 Impacts of 9/11 Terrorist Event on Tourism in the US and the Market Rejuvenation Measures
7.3 Impacts of Crises on Tourism in Australia and the Market Rejuvenation Measures
7.4 Impacts of SARS on Tourism in Canada and the Market Rejuvenation Measures
7.5 Impacts of the Bombing in Bali on Tourism of Indonesia and the Market Rejuvenation Measures
7.6 Impact of the Financial and Environmental Crises in Southeast Asia on Tourism of Singapore and the Market Rejuvenation Measures
7.7 Impacts of the Environmental Crisis in Balneario Camboriu on Tourism of Brazil and the Government''s Responses
7.8 Impacts of Indian Ocean Tsunami on Tourism and the Market Rejuvenation Measures
Chapter 8 Suggestions on Chinese Tourism Industry''s Countermeasures Against Future Contingency Crisis in China
8.1 Analysis of Possible Future Contingency Crises in Chinese Tourism
8.2 Suggestions for Chinese Tourism Industry''s Countermeasures Against Possible Future Crises

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