简介
本书是供经济管理类高校学生使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际能力。全书共10个单元，内容涉及企业、企业管理和商务活动的一些基本领域。所有课文和阅读材料均选自英美等国近年出版的书刊报纸，内容简洁使用，富于新意，具有较强的时代感。每单元除课文外，均配备有难点注释、词汇学习以及与课文内容紧密结合的练习。
本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。
目录
目录
Unit 1 Business and Social Responsibility(企业和社会责任)
Social Responsibility at American Express
Consumerism
Unit 2 Forms of Business Ownership(企业所有制形式)
From Proprietorship to Corporation
Ownership of Corporations
Unit 3 Franchising(特许经营)
Two Types of Franchises
Good Training:An advantage of Franchising
Unit 4 The Job of a Manager(经理的工作)
Profile:Lee lacocca
ManageriaI Skills
Unit 5 Leadership(领导)
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 Public Relations(公共关系)
Publicity
John Smale of P & G
Unit 7 Common Stock and Preferred Stock(普通股和优先股)
Investment Strategies
Bull Markets and Bear Markets
Unit 8 Maslow's Hierarchy of Needs(马斯洛的需求层次)
Job Rotation and Job Enlargement
Bill Gates of Microsoft
Unit 9 The Marketing Concept(营销的理念)
Dentists Attract New Patients with Marketing
Do Most Firms Practise the Marketing Concept?
Unit 10 Advertising(广告)
Television as an Advertising Medium
What an Advertiser Needs
AppendixⅠ(附录1) Word Study Index(词汇学习索引)
AppendixⅡ(附录2) Key to Exercises(练习答案)
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Unit 1 Business and Social Responsibility(企业和社会责任)
Social Responsibility at American Express
Consumerism
Unit 2 Forms of Business Ownership(企业所有制形式)
From Proprietorship to Corporation
Ownership of Corporations
Unit 3 Franchising(特许经营)
Two Types of Franchises
Good Training:An advantage of Franchising
Unit 4 The Job of a Manager(经理的工作)
Profile:Lee lacocca
ManageriaI Skills
Unit 5 Leadership(领导)
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 Public Relations(公共关系)
Publicity
John Smale of P & G
Unit 7 Common Stock and Preferred Stock(普通股和优先股)
Investment Strategies
Bull Markets and Bear Markets
Unit 8 Maslow's Hierarchy of Needs(马斯洛的需求层次)
Job Rotation and Job Enlargement
Bill Gates of Microsoft
Unit 9 The Marketing Concept(营销的理念)
Dentists Attract New Patients with Marketing
Do Most Firms Practise the Marketing Concept?
Unit 10 Advertising(广告)
Television as an Advertising Medium
What an Advertiser Needs
AppendixⅠ(附录1) Word Study Index(词汇学习索引)
AppendixⅡ(附录2) Key to Exercises(练习答案)
?
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