International marketing

Chapter 1 International Marketing Overview
1.1 Concept analysis
1.2 The basic characteristics of multinationals
1.3 Reasons for globalization
1.4 Explosive growth
1.5 Recent developments
1.6 Domestic marketing and international marketing
Chapter 2 Why and How to Enter Foreign Markets
2.1 Volume of trade
2.2 Major trading partners
2.3 Trade barriers analysis
2.4 Foreign direct investment
2.5 Reasons for investing overseas
2.6 How to enter a foreign market
2.7 Foreign manufacturing
Chapter 3 Economic and Social Economic Forces
3.1 Different economic development stages
3.2 The importance of the economic data
3.3 Trading environment
3.4 Dimensiors of the econorry
3.5 Socioeconomic dimensions
Chapter 4 Social Cultural Forces
4.1 Social cultural forces overview
4.2 Culture affects all business functions
4.3 Sigoificarce to businesspeople
4.4 Material Culture
4.5 Brain drain
4.6 Language
4.7 Societal organization
Chapter 5 Political Forces
5.1 The international political relationship
5.2 The stability of the government's policy
5.3 The different political system
5.4 Reasons for nationalization
5.5 Some famous political organizations of the world
5.6 The political risk
5.7 CRA procedures
Chapter 6 Legal Forces
6.1 The types of the legal system
6.2 How does the low of host countries influence your international marketing mix
6.3 Taxation
6.4 Complexity of tax laws and regulations
6.5 Tariffs, quotas, and other trade obstacles
6.6 Product liability civil and criminal
6.7 Miscellaneous laws
6.8 Patents, trademarks, trade names, copyrights, and trade secrets intellectual properties
Chapter 7 International Marketing Strategy
7.1 The nature of strategy
7.2 How to understand the traits of the strategy
7.3 The hierarchy of company strategy
7.4 Marketing strategy
7.5 Characteristics of the marketing strategy
7.6 International marketing strategy
7.7 Formulating procedures for an international marketing strategy
7.8 Making strategic objectives
7.9 Analysis about current business portfolio
Chapter 8 Market Assessment and Analysis :
8.1 International marketing information and information systems
8.2 The contents and procedures for international marketing research
8.3 Final selection of new markets
8.4 The procedures of the international marketing research
Chapter 9 Product Strategy
9.1 Standardization, adaptation, or completely different
9.2 Product strategy overview
9.3 The product life cycle and product strategy
9.4 The new product development strategy
9.5 Foreign environmental forces
Chapter 10 Promotion Strategy
10.1 Concept understanding
10.2 Advertising
10.3 Personal selling
10.4 Sales promotion
10.5 Environment constraints for international promotion
10.6 Public relations
Chapter 11 Pricing Strategy
11.1 The factors influencing international pricing decisions
11.2 How to price your products
11.3 Basic pricing strategies for international marketing
Chapter 12 Distribution Strategy
12.1 The factors influencing distribution channels
12.2 Functions and types of distribution channels
12.3 Interdependence of distribution decisions
12.4 Channel options and problems
12.5 Foreign environmental forces
12.6 Channel selection
12.7 How to select your teammates
Practice Tests I
Practice Tests II
参考文献