商务英语教程.第一册

编写说明

Unit 1 Interview
I．Lead in：How to Ace a Job Interview
II．Listening：About Interview
m．Oral-speaking：About Interview。
IV．Reading：Passage A：The Interview as a Method of Assessment
Passage B：Tips of How to Prepare Your Interview
V．Writing：Resume
VI．Job Skill

Unit 2 Company
I．Lead in：How to Introduce Your Company
II．Listening：About Company
Ⅲ．Oral-speaking：About Company
IV．Reading：Passage A：Haier Group
Passage B：VolkswagenmInternational Auto Group of Victory
V．Writing：Cover Letter
VI．Job Skill

Unit 3 Business Reception and Traveling
I．Lead in：Business Reception Tips
II．Listening：About Business Reception and Traveling
Ⅲ．Oral．speaking：About Business Reception and Traveling
IV．Reading：Passage A：Having Lunch with Buffett
Passage B：Pearl of the OrientmHong Kong
V．Writing：Invitation Letter
VI．Job Skills

Unit 4 Management
I．Lead in：McDonaldS 24-7 Turnaround
II．Listening：About Management
Ⅲ．Oral—speaking：About Management
IV．Reading：Passage A：Training in McDonaldS Restaurants
Passage B：A Harsh Lesson
V．Writing：Letter of Thanks and Apology
VI．Job Skills

Unit 5 Products
I．Lead in：To Get to Know Various Kinds of Products
Ⅱ．Listening：About Products
Ⅲ．Oral．speaking：About Products
IV．Reading：Passage A：Sale of the Barbie Dream
Passage B：The Economic Profit of Bandit Phones
V．Writing：Business E-mail
VI．Job Skills

Unit 6 Business Advertising
I．Lead in：How to Develop Effective Advertising
II．Listening：About Business Advertising
Ⅲ．Oral—speaking：About Business Advertising
IV．Reading：Passage A：The Roles of Advertising
Passage B：Nike--Just Do It
V．Writing：Product Advertisement
VI．Job Skills

Unit 7 Marketing
I．Lead in：How to Use the Right Marketing Mix to Reach the Target Customers
II．Listening：About Marketing
Ⅲ．Oral—speaking：About Marketing
IV．Reading：Passage A：How to Reenergize Starbucks
Passage B：Why Could Paneras Restaurants Thrive in the Downturn
V．Writing：Letter of Inquiry
VI．Job Skills

Unit 8 Negotiation
I．Lead in：Negotiation Tips
II．Listening：About Negotiation
Ⅲ．Oral-speaking：About Negotiation
IV．Reading：Passage A：Selling Water for China
Passage B：Negotiation Approaches and Process
V．Writing：Memo and Minutes
VI．Job Skills

Unit 9 Retailing
I．Lead in：Useful Sentences for Greeting Customers
II．Listening：About Retailing
Ⅲ．Oral—speaking：About Retailing
IV．Reading：Passage A：Carrefour--World Largest Food Retailer
Passage B：The Power of Retail On．1ine
V．Writing：Notes and Message
Ⅵ．Job Skills

Unit 10 Customer Service
I．Lead in：How to Provide Good Customer Service
II．Listening：About Customer Service
Ⅲ．Oral-speaking：About Customer Service
IV．Reading：Passage A：The Customer is Always Right
Passage B：Employees are Also My God
V．Writing：Adjustment Letters
VI．Job Skills

Unit 11 Cooperation and Merger
I．Lead in：How to Value a Business
II．Listening：About Cooperation and Merger
Ⅲ．Oral—speaking：About Cooperation and Merger
IV．Reading：Passage A：Microsoft&Yahoo!Finally Reach a Deal
Passage B：Bank of America Acquires Merrill Lynch
V．Writing：Fax
VI．J0b Skill

Unit 12 Hottest Business Model
I．Lead in：Keys to Successful Business Model
II．Listening：About Hottest Business Model
Ⅲ．Oral-speaking：About Hottest Business Model