Course in English for international business

lesson one modes of international business.

lesson two reasons for recent international business growth

lesson three the importance of international trade to economic development

lesson four nontariff barriers to trade

lesson five the export process

lesson six sales channels in international trade

lesson seven international commercial terms

revision exercies(ll.1～7)

lesson eight export shipping and insurance

lesson nine export documentation

lesson ten international commercial payments

lesson eleven some methods for selling know-how

lesson twelve international trade in services

lesson thirteen china s export miracle

lesson fourteen federal express expands services internationally..

revision exercies(ll.8～14)

lesson fifteen motives for international investments

lesson sixteen multinational corporations

lesson seventeen types and management systems of joint ventures

lesson eighteen foreign direct investment in china

.lesson nineteen shanghai: the remarkable place to do business in china

lesson twenty overseas investment strategy for chinese enterprises

lesson twenty-one the importance of marketing in international operations

revision exercies(ll.15～21)

lesson twenty-two selection of overseas markets

lesson twenty-three export pricing

lesson twenty-four international advertisin

lesson twenty-five coca-cola's global marketing strategy

lesson twenty-six what is the foreign exchange rate?

lesson twenty-seven how foreign exchange is used and traded

lesson twenty-eight theories of exchange rate determination

revision exercies(ll.22～28)

index of new words & phrases

index of proper names

index of economic terms & expressions...