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简介
《商务英语谈判》为浙大出版社组织编写的高职高专商务英语、应用英语专业规划教材之一。本教材按照以就业为导向、以工学结合为特征、以英语语言在涉外商务谈判中的实际应用为宗旨进行编写。在编写过程中充分考虑高职高专学生的特点，强调够用为度、突出实训的编写理念。
本教材共设16个单元，课内教学32课时，可用多媒体教学，能满足一个学期的学习需要。根据涉外谈判的特点，本教材每单元设四大基本板块：
主题知识阅读。本教材以谈判环节为主线，设计一系列进出口贸易谈判中的常见主题。各主题知识介绍分布在各单元之中，一单元一主题。主题知识阅读，意在引出谈判对话的内容和使同学熟悉谈判中常用的商务词汇。本板块为一小篇英文文章，一般为100—200字左右。主题知识阅读前后设问答、讨论、理解题，引导同学概括性地了解本单元的主题内容。
谈判英语会话。每单元分别设计两篇一对一范例会话，内容紧贴主题，并将常用商务口语交谈中的重要句型平均分配在各单元中，使学生在学习完课文后能较准确地掌握有关专业术语、英语相关表达方式和专业知识。会话板块练习题引导同学做课堂即时会话练习，一般为两个同学一组，务使同学当堂掌握若干口语句型。
谈判知识与技巧。对谈判知识与技巧的灵活应用是提高企业和商品竞争力的重要因素，因此参加谈判人员要掌握一些这方面的知识和技巧。本教材对常用的知识和技巧作了简单的介绍，每单元一题，以小贴士的形式穿插在各单元之中。每个小贴士仍设讨论题，引导同学深入理解并正确使用谈判知识与技巧。
模拟谈判。就本单元的主题内容，进行模拟谈判。
目录
UNIT 1 商务谈判
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 2 建立业务关系
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 3 询盘和发盘
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 4 还盘
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 5 价格
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 6 佣金
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 7 付款条件
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 8 包装
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 9 保险
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 10 装运
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 11 代理
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 12 签订合同
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 13 投诉和索赔
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 14 投资
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 15 特殊案例1
案例分析
操作练习
UNIT 16 特殊案例2
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 2 建立业务关系
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 3 询盘和发盘
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 4 还盘
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 5 价格
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 6 佣金
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 7 付款条件
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 8 包装
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 9 保险
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 10 装运
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 11 代理
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 12 签订合同
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 13 投诉和索赔
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 14 投资
Pre-reading Activities
Oral Practice
Negotation Skills
Situational Dialogue Design
UNIT 15 特殊案例1
案例分析
操作练习
UNIT 16 特殊案例2
Business negotiation
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