管理沟通双语教程

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作   者:任志霞 主编

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ISBN:9787302366713

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简介

  管理沟通是一门实践性很强的课程。本书将管理 沟通的理论知识与基本技能紧密结合,在理论阐述的 基础上注重提升读者的实际操作能力。任志霞主编的 《管理沟通双语教程》内容涵盖四大模块:一、管理 沟通基础,在提出基本概念的基础上,阐述有效沟通 的原理、沟通策略的选择;二、个人沟通技能,探讨 倾听和面谈技能、口头沟通中的演讲与视觉辅助手段 、笔头沟通中的商务信函写作;三、组织沟通技能, 介绍组织内部和外部沟通、会议组织与沟通;四、管 理沟通专题,包括非言语沟通、跨文化沟通以及冲突 沟通等。 本书可作为高等院校经济管理类专业本科生、研 究生,以及MBA、EMBA相关课程的学习教材,也可作 为企业经营管理者的培训参考用书。

目录

Chapter 1  Introduction to Management CommunicationIntroductionSection 1: Defining Communication1.Communication2.Management Communication3.Importance of Communication in an OrganizationSection 2: Communication Process1.Communication Process2.Means of CommunicationSection 3: Communication Flows in an Organization1.The Levels of Communication2.Communication Flow in OrganizationsSection 4: Communication Barriers1.Communication Barriers2.Overcoming Communication BarriersPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 2  Communication StrategyIntroductionSection 1: Communicator Strategy1.What is Your Objective?2.What Communication Style do You Choose?3.What is Your Credibility?Section 2: Audience Strategy1.Who are They?2.What do They Know and Expect?3.What do They Feel?4.How Can You Motivate Them?Section 3: Message Strategy1.Emphasize Your Conclusion2.Organize Your MessageSection 4: Channel Choice Strategy1.Written Channels2.Oral-only Channels3.Blended ChannelsSection 5: Culture StrategyPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 3  Listening and FeedbackIntroductionSection 1: Defining Listening1.To be a Good Listener is not Easy2.Defining Listening3.Listening is a ProcessSection 2: Barriers of Listening1.Barriers of Listening2.Ten Worst Listening HabitsSection 3: Effective Listening1.Effective Listening2.Suggestion for Effective ListeningSection 4: Feedback in Listening1.Power of Feedback2.Vital Components to the Feedback3.Giving and Receiving FeedbackPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 4  SpeakingIntroductionSection 1: Defining Speaking1.People Often Fear Before Making Presentations2.How to Overcome the Fears3.The Process of Speaking4.Elements of Speaking5.Purposes for SpeakingSection 2: How to Structure Speaking1.Preparing What to Say2.Preparing Your Notes3.Questions and Answers4.Other Speaking SituationsSection 3: Skills of Effective Speaking1.Do Speak up.Don’t Mumble2.Do be Brief.Don’t Talk on and on about Your Points3.Do Look at Your Listeners.Don’t Avoid Looking at Your Listeners4.Do Organize Your Points.Don’t Ramble5.Do Use Visual Aids When Appropriate.Don’t Rely Only on Speaking6.Do Use Natural Gestures.Don’t be Stiff7.Do Maintain a Comfortable Pace.Don’t Rush or Dawdle8.Do Vary Your Volume, Pitch, and Tone.Don’t Talk without Showingor Expression9.Do Use Pauses Effectively.Don’t Stop and Start10.Do Listen.Don’t Ignore Your Listeners’ Gestures or CommentsPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 5  NegotiationIntroductionSection 1: Defining Negotiation1.What is Negotiation?2.Bargain and Negotiation3.Characters of Negotiation4.Stages of NegotiationSection 2: The Principle of Negotiation1.The History and Development of Principled Negotiation2.Principled NegotiationSection 3: Negotiation Strategy1.The System for Negotiation Goal2.Four Common Strategies3.Characteristics of Different Engagement StrategiesSection4: The Skills of Successful Negotiation1.Preparing for a Successful Negotiation2.Style is Critical3.Emotion is Important4.Finding a Fair Compromise5.Negotiating Successfully6.Six Common Pitfalls to AvoidPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 6  InterviewIntroductionSection 1: Defining Interview1.What is Interview?2.Interview StylesSection 2: Job Interview1.Before Interview2.During Interview3.After InterviewSection 3: Skills of Successful Interview1.Manners of Interview2.Answer SkillsPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 7  WritingIntroductionSection 1: Defining Writing1.What is Writing?2.Writing Types3.Writing ProcessSection 2: Principles of WritingSection 3: Skills of WritingSection 4: Business Letters1.What is a Business Letter?2.Types of Business Letter3.How to Write a Business LetterPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 8  Organizational CommunicationIntroductionSection 1: Defining Organizational Communication1.Historical Trends and the Increasing Importance of OrganiCommunication2.Theoretical Perspectives3.Key Functions of Organizational CommunicationSection 2: Internal Organizational Communication1.Benefits of Internal Communication2.Common Causes of Problems in Internal Communications3.Key Principles to Effective Internal Organizational Communications4.Key Distinctions to Support Effective Internal CommunicationsSection 3: External Organizational Communication1.Public Relations2.Media Relations3.Reputation ManagementSection 4: Making Successful Organizational CommunicationCommunication Strategies, Systems, and SkillsPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 9  MeetingIntroductionSection 1: Defining MeetingSection 2: When and How to Organize a Meeting1.When to Call a Meeting?2.How to Organize a MeetingSection 3: Skills of Organizing Meeting1.Chose the Suitable Meeting Style2.Some Useful Meeting TipsPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 10  Nonverbal CommunicationIntroductionSection 1: Defining Nonverbal Communication1.What is Non-verbal Communication?2.The Relation between Verbal and Nonverbal CommunicationSection 2: Function of Nonverbal CommunicationSection 3: Types of Non-verbal CommunicationSection 4: Use Nonverbal Communication SuccessfullyPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 11  Cross-cultural CommunicationIntroductionSection 1: Defining Cross-cultural Communication1.What is a Culture?2.What is a Communication?3.What is a Cross-cultural Communication?Section 2: Functions of Cross-cultural CommunicationSection 3: Barriers of Cross-cultural Communication1.Physical Barriers2.Emotional Barriers3.Perceptual Barriers4.Cultural Barriers5.Language Barriers6.Gender BarriersSection 4: Strategy of Cross-cultural Communication1.Know Yourself and Your Own Cultural Context2.Know Your Audience and Match the Message to Their CommuNeeds and Styles3.Respect English Language Barriers4.Be Mindful of the Whole Message you are Sending5.Respect Your Audience and Suspend Judgment6.Use Active Listening and Check for Understanding7.Act Authentically8.Don’t Spring SurprisesPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReferenceChapter 12  Conflict Management And CommunicationIntroductionSection 1: Defining Conflict1.A Definition of Conflict2.Transitions in Conflict Views3.Classification of Conflicts4.Sources of Conflict in OrganizationsSection 2: Analysis of Conflict ProcessSection 3: Strategies and Techniques of Conflict Management1.A Definition of Conflict Management2.Steps to Manage Conflict3.Strategies of Conflict Management4.Techniques of Conflict ManagementPart One: Case StudyPart Two: Class PracticePart Three: Discussion QuestionsPart Four: Further ReadingReference

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