简介
Drucker analyzes entrepreneurial management and stresses innovation as the key to growth and success. He has organized his book into three main parts or aspects of innovation and entrepreneurship: practice of innovation, which includes unexpected sources, industry and market structure, demographics, changes in perception, new knowledge, and the bright idea; practice of entrepreneurship, which covers entrepreneurial management, entrepreneurship in the service institution and the new venture; entrepreneurial strategies, including charging values and characteristics. Covering the first entrepreneurial period from 1870 to World War I and the American revival since 1970, Drucker presents innovation and entrepreneurship as a practice and a discipline. Of particular note are the business X-ray, entrepreneurial strategies and systematic innovation tools. ISBN 0-06-015428-4 :
目录
Preface p. vii
Introduction: The Entrepreneurial Economy p. 1
The Practice of Innovation p. 19
Systematic Entrepreneurship p. 21
Purposeful Innovation and the Seven Sources for Innovative Opportunity p. 30
Source: the Unexpected p. 37
Source: Incongruities p. 57
Source: Process Need p. 69
Source: Industry and Market Structures p. 76
Source: Demographics p. 88
Source: Changes in Perception p. 99
Source: New Knowledge p. 107
The Bright Idea p. 130
Principles of Innovation p. 133
The Practice of Entrepreneurship p. 141
Entrepreneurial Management p. 143
The Entrepreneurial Business p. 147
Entrepreneurship in the Service Institution p. 177
The New Venture p. 188
Entrepreneurial Strategies p. 207
Fustest with the Mostest p. 209
Hit Them Where They Ain'T p. 220
Ecological Niches p. 233
Changing Values and Characteristics p. 243
Conclusion: The Entrepreneurial Society p. 253
Suggested Readings p. 267
Index p. 269
Introduction: The Entrepreneurial Economy p. 1
The Practice of Innovation p. 19
Systematic Entrepreneurship p. 21
Purposeful Innovation and the Seven Sources for Innovative Opportunity p. 30
Source: the Unexpected p. 37
Source: Incongruities p. 57
Source: Process Need p. 69
Source: Industry and Market Structures p. 76
Source: Demographics p. 88
Source: Changes in Perception p. 99
Source: New Knowledge p. 107
The Bright Idea p. 130
Principles of Innovation p. 133
The Practice of Entrepreneurship p. 141
Entrepreneurial Management p. 143
The Entrepreneurial Business p. 147
Entrepreneurship in the Service Institution p. 177
The New Venture p. 188
Entrepreneurial Strategies p. 207
Fustest with the Mostest p. 209
Hit Them Where They Ain'T p. 220
Ecological Niches p. 233
Changing Values and Characteristics p. 243
Conclusion: The Entrepreneurial Society p. 253
Suggested Readings p. 267
Index p. 269
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