简介
本书汲取了国内外商务英语专业教材的特点和精华，与企业紧密合作，注重培养学生的涉外商务职业技能和实践能力。教材内容的选取以工作过程为主线，以职业岗位需求为导向，做到了“五实”，即教学案例源于公司实际，教学过程依据工作实际，技能实训立足问题实际，语言方式反映岗位实际。 教材以真实涉外商务工作任务及其工作过程为依据编排教学内容，科学设计学习性工作任务，教学内容融学习策略、教学方法于一体，倡导体验、实践、参与、交流和合作的学习方式，强调学生通过先易后难的预期目标任务的体验，提高商务英语的实战能力，进而感受成功的学习模式。
目录
MODULE 1 MARKETING
Unit 1 Corporate Image
Section I Listening and Speaking
SectionⅡ Reading
Section Ⅲ Career Skills
Unit 2 Quality Control
Section I Listening and Speaking
Section II Reading
SectionⅢCareer Skills
Unit 3 Marketing
Section I Listening and Speaking
Section II Reading
SectionⅢ Career Skills
Unit 4 Exhibition
Section工Listening and Speaking
Section Ⅱ Reading
Section Ⅲ Career Skills
Unit 5 Customer Service
Section工Listening and Speaking
Section 1 Reading
Section Ⅲ Career Skills
MODULE 2 BUSINESS NEGOTIATIONS
Unit 6 Negotiation Process
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 7 Negotiation Strategies
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 3 BUSINESS LEISURE
Unit 8 Business Dinner
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 9 Business Trip
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 4 BUSINESS ENVIRONMENT
Unit 10 E-commerce
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 11 Finance and Accounting
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 12 Foreign Trade Policy
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Tapescripts
References
Unit 1 Corporate Image
Section I Listening and Speaking
SectionⅡ Reading
Section Ⅲ Career Skills
Unit 2 Quality Control
Section I Listening and Speaking
Section II Reading
SectionⅢCareer Skills
Unit 3 Marketing
Section I Listening and Speaking
Section II Reading
SectionⅢ Career Skills
Unit 4 Exhibition
Section工Listening and Speaking
Section Ⅱ Reading
Section Ⅲ Career Skills
Unit 5 Customer Service
Section工Listening and Speaking
Section 1 Reading
Section Ⅲ Career Skills
MODULE 2 BUSINESS NEGOTIATIONS
Unit 6 Negotiation Process
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 7 Negotiation Strategies
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 3 BUSINESS LEISURE
Unit 8 Business Dinner
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 9 Business Trip
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 4 BUSINESS ENVIRONMENT
Unit 10 E-commerce
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 11 Finance and Accounting
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 12 Foreign Trade Policy
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Tapescripts
References
实用商务英语教程
- 名称
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