酒店商务英语

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作   者:孙琼 编著

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ISBN:9787503256035

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简介

孙琼编*的《酒店商务英语(全国旅游类专业创新应用型人才培养规划教材)》是一本针对高校酒店管理专业学生及相应水平的商务工作者与英语爱好者而编写的基础课系列教材之一。本教材突破了传统的教材模式,综合考虑了高校酒店管理专业学生的特点,以现代商务英语教育对酒店管理实践的意义和功能为依托,力求以人为本,以任务为路径,以交际为目的,把酒店商务知识的传授和英语技能的培养有机地结合起来。本教材以循序渐进的方式,通过内容丰富、专业面广、难度适宜、饶有趣味的酒店商务材料,帮助学生了解酒店商务英语独特的语言现象和文体风格,促使学生积*参与商务应用文阅读、商务英语写作等实践活动,切实掌握英语语言的基本技能,旨在帮助学生掌握专业基础知识,培养新的思维方式,拓宽视野,了解酒店商务新动向,获取新认识。

目录

Unit 1  International Hotel Business  TEXT A  World Travel & Tourism Council  TEXT B  The American Hotel & Lodging AssociationUnit 2  Multinational Hotel Corporation  TEXT A  Cultural Differences In International Hotel Development  TEXT B  Marriott Create the World' s Largest Hotel CompanyUnit 3  Ethics and Corporate Social Responsibility  TEXT A  Does Corporate Social Responsibility Increase Profits?  TEXT B  Greening Up the Hotel IndustryUnit4  Brand Management  TEXT A  How Technology is Impacting Hotel Brand Management?  TEXT B  Business Impact of Social MediaUnit 5  Hotel.Finance  TEXT A  Application of Management Accounting In the Hotel Industry  TEXT B  Change Revenue Recognition for Certain Franchise FeesUnit 6  Hotel Leadership  TEXT A  Women Gaining Leadership Roles  TEXT B  The effect of spiritual leadershipUnit 7  Hospitality Real Estate  TEXT A  Value Place inks deal to develop 25 hotels in Washington  TEXT B  Ashford hospitality trust & prime IncUnit 8  Hotel Human Resource Management  TEXT A  The Employee Free Choice Act  TEXT B  Human resource management in the hotel industryUnit 9  Hotel Sale & Marketing  TEXT A  How Hospitality Brands Can Stay Competitive ?  TEXT B  Why targeted marketing is critical for hospitalityUnit 10  Hotel Logistics  TEXT A  What is Hotel Logistics?  TEXT B  Hospitality Logistics: Benefits to Streamline RenovationsUnit 11  Hotel E-commerce  TEXT A  E-commerce: a Kind of New Commercial Tool  TEXT B  How has technology grown in the hospitality market?Unit 12  Hotel Outsourcing & Procurements  TEXT A  Outsourcing services in hotel industry  TEXT B  Choice Hotels leverages in-house e-procurement toolUnit 13  Hotel Marketing Research  TEXT A  Information retrieval and research methods  TEXT B  You Get What You Create - AccountabilityUnit 14  Hotel Business Communication  TEXT A  The skills of business communication  TEXT B  Global Conversations with EnterpreneursUnit 15  Hotel Distribution  TEXT A  Cost of distribution out of control or a real expense  TEXT B  The Usage of E-distribution in the Hospitality IndustryUnit 16  How to Make the Service Well  TEXT A  Take the Service Elevator to The Top Floor  TEXT B  How to make the hotel service well课后习题答案
 

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