Business communication fundamentals

　　Chapter 1 Getting Ready: Business Communication Fundamentals
　　 i.The Definition of Business Communication
　　 ii.The Function of Business Communication
　　 iii.The Categories of Business Communication
　　 iv.The Characteristics of Business Communication
　　 v.Over to You
　　Chapter 2 Communication Strategies
　　 i.The Process Model (Linear Model)
　　 ii.Ronald.B.Adler Model (Interactive Model)
　　 iii.Mary Munter Model (Circular Model)
　　 iv.Over to You
　　Chapter 3 Intercultural Business Communication
　　 i.Understanding Cultures and Communication
　　 ii.High Context or Low Context?
　　 iii.Developing Intercultural Business Communication Skills
　　 iv.Business Anthropogeography: Doing Business around the World
　　 v.Over to You
　　Chapter 4 Gender Difference in Communication
　　 i.Gender Difference
　　 ii.Psychological Difference between Men and Women
　　 iii.Educational Difference
　　 iv.Men and Women at Work
　　 v.Women in Negotiation
　　 vi.How to Sell to Women?
　　 vii.Over to You
　　Chapter 5 Persuasive Skills (1)
　　 i.Persuading Oneself before Others
　　 ii.Setting PersonalObjective
　　 iii.Developing the Relationship
　　 iv.Understanding Human Motivation
　　 v.Over to You
　　Chapter 6 Persuasive Skills (2)
　　 i.Asking the Right Questions
　　 ii.Applying the Power of Personality
　　 iii.Choosing the Right Approach
　　 iv.Over to You
　　Chapter 7 Non-verbal Skills
　　 i.The Significant Role of Non-verbal Communication
　　 ii.Non-verbal Delivery Skills
　　 iii.Non-verbal Listening Skills
　　 iv.Over to You
　　Chapter 8 Public Speaking Skills
　　 i.Fighting down Your Terror
　　 ii.Presentation Skills
　　 iii.Debating Skills: To Be or Not tO Be
　　 iv.Knowing How to Say No
　　 v.Over to You
　　Chapter 9 Teamwork or Connection Work?
　　 i.What Is a Team?
　　 ii.How to Build an Effective Team?
　　 iii.Chinese Employees: Ready for Teamwork?
　　 iv.Over to You
　　Chapter 10 Business Writing
　　 i.Fundamentals of Business Writing
　　 ii.Business Writing Process
　　 iii.Writing Letters, Memos, Emails and Reports
　　 iv.Over to You
　　Chapter 11 Business Negotiation
　　 i.About Business Negotiation
　　 ii.Preparation for Negotiations
　　 iii.Process of Negotiation and Negotiation Tactics
　　 iv.The Principle: A Win-win Game
　　 v.Over to You
　　Chapter 12 Shining Yourself in Meetings
　　 i.Why Have Meetings?
　　 ii.What Makes Meetings Effective?
　　 iii.How to Shine Yourself in Meetings?
　　 iv.Over to You
　　Chapter 13 Being an Interviewer Killer
　　 i.An Interview
　　 ii.Job Interview
　　 iii.Qualities Employers Seek
　　 iv.Being an Interviewer Killer
　　 v.Over to You
　　Chapter 14 Bullying at Work
　　 i.What Is Workplace Bullying?
　　 ii.How Does Bullying Affect?
　　 iii.What to Do about Bullying?
　　 iv.Over to You
　　Chapter 15 Starting Your Own Business
　　 i.Six Steps to Start Your Own Business
　　 ii.Wyin in China
　　 iii.Business Quotations
　　 iv.Com'municating with Your Subordinates
　　 v.Over to You
　　Bibliography