The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of the Ford Motor Company to become its president, only to be knocked down from the top eight years later in a devastating power play that almost shattered him. But he didn't get mad. In his own unique, hard hitting style Iacocca tells us how he got even when as a Chief Executive Officer of the Chrysler Corporation, he transformed a dying company into a booming success by leading a fight for survival that has become almost legendary. Besides the amazing success story, Iacocca offers a compelling and thought-provoking assessment of American business; thoughts on the art of winning and losing; the relationship of unions and management; the role of advertising and marketing; and his dynamic personal insights on running a company and succeeding. (America's best-selling non-fiction title). ISBN 0-553-05067-2 :