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简介
面对旅游发展的新格局以及发展大旅游的趋势,旅游国际化程度越来越高。只有掌握丰富的旅游英语才能适应需要。本书坚持创意培养和创新能力训练相结合;理论知识与旅游产业实务相结合的原则,以培养从业管理人才为目标,从教材内容和形式上努力创新,对旅游产业进行综合性的扫描,争取给读者留下一幅全景式的“画卷”。
目录
CHAPTER 1 PRACTICAL COMMUNICATION SKILLS IN TRAVEL INDUSTRY
UNIT 1 QUALITIES OF STAFF IN THE TRAVEL INDUSTRY
UNIT 2 SKILLS OF RECEPTION
UNIT 3 HOTEL
UNIT 4 RECEPTION IN THE TRAVEL AGENCY
UNIT 5 TRANSPORTATION
CHAPTER 2 CHINESE TRADITIONS AND CULTURE
UNIT 6 CHINESE GARDENS
UNIT 7 FAMOUS LANDSCAPES AND SCENIC RESORTS AND WELL-KNOWN CHINESE HISTORIC CITIES
UNIT 8 CHINESE TRADITIONAL CULTURE
UNIT 9 CHINESE CUISINE,WINE AND TEA
……
CHAPTER 3 WRITING IN ENGLISH
UNIT 15 GETTING STARTED
UNIT 16 BUSINESS LETTER WRITING
Bibliography
UNIT 1 QUALITIES OF STAFF IN THE TRAVEL INDUSTRY
UNIT 2 SKILLS OF RECEPTION
UNIT 3 HOTEL
UNIT 4 RECEPTION IN THE TRAVEL AGENCY
UNIT 5 TRANSPORTATION
CHAPTER 2 CHINESE TRADITIONS AND CULTURE
UNIT 6 CHINESE GARDENS
UNIT 7 FAMOUS LANDSCAPES AND SCENIC RESORTS AND WELL-KNOWN CHINESE HISTORIC CITIES
UNIT 8 CHINESE TRADITIONAL CULTURE
UNIT 9 CHINESE CUISINE,WINE AND TEA
……
CHAPTER 3 WRITING IN ENGLISH
UNIT 15 GETTING STARTED
UNIT 16 BUSINESS LETTER WRITING
Bibliography
English in Tourism
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