战略管理：课文和案例

Chapter 1 Introducing strategy
　Commentary The strategy lenses
Part I THE STRATEGIC POSITION
　Introduction to Part I
　Chapter 2 The environment
　Chapter 3 Strategic capabilities
　Chapter 4 Strategic purpose
　Chapter 5 Culture and strategy
　Commentary on Part I The strategic position
Part II STRATEGIC CHOICES
　Introduction to Part II
　Chapter 6 Business strategy
　Chapter 7 Corporate strategy and diversification
　Chapter 8 International strategy
　Chapter 9 Innovation and entrepreneurship
　Chapter 10 Mergers,acquisitions and alliances
　Commentary on Part II Strategic choices
Part III STRATEGY IN ACTION
　Introduction to Part III
　Chapter 11 Evaluating strategies
　Chapter 12 Strategy development processes
　Chapter 13 Organising for success
　Chapter 14 Leadership and strategic change
　Chapter 15 The practice of strategy
　Commentary on Part III Strategy in action
CASE STUDIES
　Glossary
　Index of names
　General index
　Acknowledgements
　List of illustrations and key debates
　List of figures
　List of tables
　Preface
　Exploring Strategy
　Guided tour
INTRODUCING STRATEGY
　1.1　Introduction
　1.2　What is strategy？
　　1.2.1　Defining strategy
　　1.2.2　Levels of strategy
　　1.2.3　Strategy statements
　1.3　Working with strategy
　1.4　Studying strategy
　1.5　The Exploring Strategy Model
　　1.5.1　Strategic position
　　1.5.2　Strategic choices
　　1.5.3　Strategy in action
　　1.5.4　Exploring strategy in different contexts
　1.6　The strategy lenses
　Summary
　Work assignments
　Recommended key readings
　References
　Case example: Glastonbury - from hippy weekend to international festival
Commentary The strategy lenses
Part I THE STRATEGIC POSITION
Introduction to Part I
THE ENVIRONMENT
　2.1　Introduction
　2.2　The macro-environment
　　2.2.1　The PESTEL framework
　　2.2.2　Building scenarios
Part Ⅱ Strategic Choices
Part Ⅲ Strategy in Action