简介
本教材在编写过程中，坚持了科学性、实用性和先进性的原则，在保证学生扎实的英语知识和娴熟的旅游从业技能的前提下，培养学生运用英语从事旅行社管理工作的专业素质和能力；并注重教材内容的真实性和系统性，完全从中国的实际情况出发，不仅涵盖了旅行社和旅游交通行业的相关内容，而且涉及了近年来旅游业发展新趋势的有关内容。
本书既可作为高等院校旅游英语专业的教材，也可作为旅行社、旅游公司、宾馆饭店、公共游乐场所和政府有关机构培训旅游管理人员的教材或参考书。
目录
Chapter 1 Legal Requirements of a Tour Operator
Chapter 2 Chain of Distribution
Chapter 3 Integration and the Nature of Tour Operating
Chapter 4 Tour Operations
Chapter 5 Marketing and Pricing
Chapter 6 Charter Operations
Chapter 7 Specialized Tour Operators Ⅰ
Chapter 8 Specialized Tour Operators Ⅱ
Chapter 9 Specialized Tour Operators Ⅲ
Chapter 10 Reservation System in the Internet Age
Chapter 11 Travel Agencies
Chapter 12 Travel Agency Operations
Chapter 13 The Airline Business Ⅰ
Chapter 14 The Airline Business Ⅱ
Chapter 15 The Rail Business
Chapter 16 Travel Related Services
Appendix:Tourism Concepts and Definitions
Chapter 2 Chain of Distribution
Chapter 3 Integration and the Nature of Tour Operating
Chapter 4 Tour Operations
Chapter 5 Marketing and Pricing
Chapter 6 Charter Operations
Chapter 7 Specialized Tour Operators Ⅰ
Chapter 8 Specialized Tour Operators Ⅱ
Chapter 9 Specialized Tour Operators Ⅲ
Chapter 10 Reservation System in the Internet Age
Chapter 11 Travel Agencies
Chapter 12 Travel Agency Operations
Chapter 13 The Airline Business Ⅰ
Chapter 14 The Airline Business Ⅱ
Chapter 15 The Rail Business
Chapter 16 Travel Related Services
Appendix:Tourism Concepts and Definitions
English for the tour operator and travel agency
- 名称
- 类型
- 大小
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