简介
《高职高专商务英语应用英语专业规划教材:外贸英语函电》包括七个方面的主要内容。涉及外贸函电绪论、建立贸易关系、询盘、报盘和还盘、订单和合同、支付方式、装运和保险、申诉和索赔。《高职高专商务英语应用英语专业规划教材:外贸英语函电》特色：1.项目化，2.任务化，3.职场化。《高职高专商务英语应用英语专业规划教材:外贸英语函电》共分7个项目，理念上有突破、教法上有突破。《高职高专商务英语应用英语专业规划教材:外贸英语函电》打破了以往教材只重视函电写作的编写体例。《高职高专商务英语应用英语专业规划教材:外贸英语函电》通过对话，引出函电写作的内容，同时对国际商务活动中的商务知识进行了拓展，在突出了一定写作知识的基础上，着重强调函电写作的实践性，理论部分为1/3，实践部分为2/3。在项目任务实践活动的分析基础上，消化吸收理论知识，使理论与实践紧密结合起来，培养学生的实际操作能力。
目录
Project 1 Introduction Remarks
Task 1 Structure of Business Letters
Task 2 Form of Business Letters
Task 3 Writing Principles of Business Letters
Project 2 Establishing Business Relations
Task 1 The First Communication from the Seller
Task 2 The First Communication from the Buyer
Task 3 Credit Inquiry
Project 3 Enquiry, Offer and Counter-offer
Task 1 General Enquiry and Reply
Task 2 Specific Enquiry and Reply
Task 3 Firm Offer
Task 4 Non-firm Offer
Task 5 Counter-offer
Project 4 Order and Contract
Task 1 Orders and Acknowledgement
Task 2 Acceptance or Rejection of Orders
Task 3 Sending Contract
Project 5 Terms of Payment
Task 1 Suggesting a Certain Term of Payment
Task 2 Asking for an Easy Payment
Task 3 Urging Establishment of L/C
Task 4 Asking for Amendment to L/C
Task 5 Asking for Extension of L/C
Project 6 Shipment and Insurance
Task 1 Packing Requirements
Task 2 Shipment
Task 3 Insurance
Project 7 Complaints and Claims
Task 1 Complaints and Reply
Task 2 Claims and Settlement
Reference参考文献
Appendix附录
Task 1 Structure of Business Letters
Task 2 Form of Business Letters
Task 3 Writing Principles of Business Letters
Project 2 Establishing Business Relations
Task 1 The First Communication from the Seller
Task 2 The First Communication from the Buyer
Task 3 Credit Inquiry
Project 3 Enquiry, Offer and Counter-offer
Task 1 General Enquiry and Reply
Task 2 Specific Enquiry and Reply
Task 3 Firm Offer
Task 4 Non-firm Offer
Task 5 Counter-offer
Project 4 Order and Contract
Task 1 Orders and Acknowledgement
Task 2 Acceptance or Rejection of Orders
Task 3 Sending Contract
Project 5 Terms of Payment
Task 1 Suggesting a Certain Term of Payment
Task 2 Asking for an Easy Payment
Task 3 Urging Establishment of L/C
Task 4 Asking for Amendment to L/C
Task 5 Asking for Extension of L/C
Project 6 Shipment and Insurance
Task 1 Packing Requirements
Task 2 Shipment
Task 3 Insurance
Project 7 Complaints and Claims
Task 1 Complaints and Reply
Task 2 Claims and Settlement
Reference参考文献
Appendix附录
外贸英语函电
- 名称
- 类型
- 大小
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