简介
《跨文化交际》是在内容依托教学理念指导下，依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
《跨文化交际》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。《跨文化交际》具备以下主要特色：
*遵循了全新的教学理念
依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。
*涉及了系统的跨文化交际内容
涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。
*引进了真实的教学材料
真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观。
*设计了新颖的教材板块
多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。
*提供了多样的训练活动
打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。
*推荐了经典的学习材料
在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生的使用。
目录
《跨文化交际》
unit 1 an introduction to intercultural communication/1
text a intercultural communication / 2
text b the importance of training intercultural communication awareness / 3
text c the era of intercultural communication/ 8
text d stereotypes: an intercultural no-no / 10
text e chinese and american understandings on friendship / 11
unit 2 understanding communication / 15
text a components of communication / 16
text b features of communication / 17
text c how long does it take to say i'm getting married (i) / 24
unit 3 verbal communication (i) / 28
text a cultural differences on lexical level / 29
text b translation and cultures / 35
text c how to improve verbal communication/37
unit 4 verbal communication (ii) / 40
text a compliments in chinese and american english (1) / 41
text b compliments in chinese and american english (2) / 42
text c how to address people.'? / 47
text d conversation and culture / 49
.unit 5 nonverbal communication (i) / 52
text a nonverbal communication / 53
text b making a gesture / 54
text c every body' s talking / 60
text d top 10 nonverbal communication tips / 63
unit 6 nonverbal communication (ii) / 67
text a how big is your space bubble / 68
text b time sense: polychronicity and monochronicity/69
text c eye contact/76
unit 7 cross-gender communication / 78
text a gender differences in communication / 79
text b six principles for effective cross-gender communication / 82
text c gender issues / 87
unit 8 understanding culture / 91
text a what is culture? / 92
text b features of culture / 97
text c how long does it take to say i' m getting married (ii) / 98
unit 9 cultural diversity / 102
text a the basic unit of society: the individual or the collective? / 104
text b family structure / 110
text c friendship of american style / 111
unit 10 cultural influence on perception/ 114
text a shakespeare in the bush / 115
text b generalizations and stereotypes / 122
text c american stereotypes of china/ 124
unit 11 culture shock / 127
text a culture shock/ 128
text b how to survive culture shock / 133
text c can you survive reverse culture shock? / 135
unit 12 cultural differences in education / 138
text a classroom expectations / 140
text b 15 important cultural differences in the classroom/ 146
text c classroom culture / 149
unit 13 cultural differences in etiquette and protocol / 152
text a international gift-giving etiquette / 153
text b business card etiquette / 158
text c how tipping works / 159
unit 14 cultural differences in business negotiation / 162
text a cross-cultural negotiation / 164
text b how to steer clear of pitfalls in cross-cultural negotiation / 170
text c the top ten ways culture affects negotiating style/ 172
unit 15 developing intercultural competence / 177
text a a four-step approach to intercultural communication training/ 178
text b developing intercultural communication competence / 183
text c cultural awareness / 185
参考答案/187
主要参考文献/207
unit 1 an introduction to intercultural communication/1
text a intercultural communication / 2
text b the importance of training intercultural communication awareness / 3
text c the era of intercultural communication/ 8
text d stereotypes: an intercultural no-no / 10
text e chinese and american understandings on friendship / 11
unit 2 understanding communication / 15
text a components of communication / 16
text b features of communication / 17
text c how long does it take to say i'm getting married (i) / 24
unit 3 verbal communication (i) / 28
text a cultural differences on lexical level / 29
text b translation and cultures / 35
text c how to improve verbal communication/37
unit 4 verbal communication (ii) / 40
text a compliments in chinese and american english (1) / 41
text b compliments in chinese and american english (2) / 42
text c how to address people.'? / 47
text d conversation and culture / 49
.unit 5 nonverbal communication (i) / 52
text a nonverbal communication / 53
text b making a gesture / 54
text c every body' s talking / 60
text d top 10 nonverbal communication tips / 63
unit 6 nonverbal communication (ii) / 67
text a how big is your space bubble / 68
text b time sense: polychronicity and monochronicity/69
text c eye contact/76
unit 7 cross-gender communication / 78
text a gender differences in communication / 79
text b six principles for effective cross-gender communication / 82
text c gender issues / 87
unit 8 understanding culture / 91
text a what is culture? / 92
text b features of culture / 97
text c how long does it take to say i' m getting married (ii) / 98
unit 9 cultural diversity / 102
text a the basic unit of society: the individual or the collective? / 104
text b family structure / 110
text c friendship of american style / 111
unit 10 cultural influence on perception/ 114
text a shakespeare in the bush / 115
text b generalizations and stereotypes / 122
text c american stereotypes of china/ 124
unit 11 culture shock / 127
text a culture shock/ 128
text b how to survive culture shock / 133
text c can you survive reverse culture shock? / 135
unit 12 cultural differences in education / 138
text a classroom expectations / 140
text b 15 important cultural differences in the classroom/ 146
text c classroom culture / 149
unit 13 cultural differences in etiquette and protocol / 152
text a international gift-giving etiquette / 153
text b business card etiquette / 158
text c how tipping works / 159
unit 14 cultural differences in business negotiation / 162
text a cross-cultural negotiation / 164
text b how to steer clear of pitfalls in cross-cultural negotiation / 170
text c the top ten ways culture affects negotiating style/ 172
unit 15 developing intercultural competence / 177
text a a four-step approach to intercultural communication training/ 178
text b developing intercultural communication competence / 183
text c cultural awareness / 185
参考答案/187
主要参考文献/207
Intercultural communication
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