E-Commerce English

副标题:无

作   者:赵淑红主编;申绍芳,王秀云编

分类号:

ISBN:9787505372757

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简介

  本书内容涉及以下三个方面:计算机及网络应用基础知识,包括计算机的发展史、软硬      件设备、互联网的产生与发展及相关的技术应用等;商务英语基础及外贸函电,主要包      括国际贸易活动中的一些基础知识,如交付条款、合同等相关内容,国际商业书信的格式、      写作要领及实用例信等;电子商务的发展动态,主要包括电子商务的基本概念、发展模      式及相关技术动态。    本书可作为各类中等职业学校高年级的电子商务英语教材或高等职业学校相关专业的英语      阅读材料,同时也可作为从事电子商务的人员提高英语水平的参考用书。   

目录

lesson one
text: the history of computer
new words

grammar

exercises

reading material: what is a computer in general?í

lesson two
text: computer hardware
new words

grammar

exercises

reading material: what is cpu?í

.lesson three
text: origins of the internet
new words

grammar

exercises

reading material: the information super瞙ighway:
from expectation to realizationí

lesson four
text: an overview of the world wide webí
new words

grammar

exercises

reading material: why is java hot?í

lesson five
text: browsers
new words

grammar

exercises

reading material: what browsers do you use?í

lesson six

text: marketing in a nutshell and the

marketing mix
new words
grammar
exercises
reading material: field research

lesson seven
text: exporting and export procedures
new words

grammar

exercises
reading material: packaging

lesson eight
text: the three important terms of deliveryí
new words

grammar

exercises

reading material: what concerns the interests of
both seller and buyer?í

lesson nine
text: business contract
new words

grammar

exercises

reading material:printed short forms and detailed contracts
í

lesson ten
text: export documentation
new words

grammar

exercises

reading material: bill of ladingí

lesson eleven
text: what is electronic commerce?
new words

grammar

exercises

reading material: electronic data interchangeí

lesson twelve
text: business to business
new words

grammar

exercises

reading material: rival net titans from b2b think tankí

lesson thirteen
text: electronic checks: the best of both worldsí
new words

grammar

exercises

reading material: glossary of electronic check(i)í

lesson fourteen
text: financial service markup language
and digital signature
new words

grammar

exercises

reading material: glossary of electronic check(ii)í

lesson fifteen
text: what does e瞫ignature mean for you?í
new words

grammar

exercises

reading material: b2b e瞔ommerce still immature,
but growing quicklyí

lesson sixteen
text: what is e瞞ail?
new words

grammar

exercises

reading material: the “e” in e瞞ail stands
for evidenceí

lesson seventeen
text: essentials of business letter瞱ritingí
new words

grammar

exercisesí


lesson eighteen
text: establishment of business relations,
enquiries and offers
new words

grammar

exercises

reading material: business lettersí

lesson nineteen
text: orders and payment
new words

grammar

exercises

reading material: business lettersí

lesson twenty
text: shipment and claims
new words

grammar

exercises

reading material: business lettersí

lesson twenty瞣ne
text: telex

new words

grammar

exercises

reading material: business letterí
appendixpart a
part bí
bibliographyí

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