21世纪大学商务英语综合教程.第一册

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作者：张静等主编

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ISBN：9787309067873

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　　《21世纪大学商务英语综合教程(第1册)》内容简介：商务英语教学和研究发轫于20世纪50年代初，其发展始终与国家的经济社会发展，特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求，不断提升商务英语教学和研究水平，多年来为我国融人经济全球化，为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识，能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。　　商务英语学科在其发展过程中，有三个重大事件是具有里程碑意义的：1994·年搭建了全国性的商务英语研讨平台；1998年中国高校国际商务英语研究会成立；2007年国家教育部批准在高校增设商务英语本科专业。近年来，商务英语教学和研究的规模迅速扩大，培养规格、教学内容和教学方法日益规范，学科建设水平逐步提升。据有关单位统计，到目前为止，全国已有近700所高等院校开设了商务英语方向的英语专业或商务英语课程。2006年以来，其中的7所高等院校已先后获得教育部批准试办商务英语本科专业。根据相关部门和机构的规划，今后5年获准开设商务英语本科专业的院校将增至50所左右。　　

Unit 1 Business
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Fundamentals of Business
Part Three Task-based Learning
Text B A History of Business in the United States
Part Four General Learning
Text C Start a Service Business
Today's Quotes
Today's Tips

Unit 2 Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Practices of Successful Managers
Part Three Task-based Learning
Text B Reactive Management or
Predictive Management？
Part Four General Learning
Text C The Difference Between
Management & Leadership
Today's Quotes
Today's Tips

Unit 3 Companies
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Companies
Part Three Task-based Learning
Text B Should You Go E-Commerce？
Part Four General Learning
Text C The Organizational Structure
Today's Quotes
Today's Tips

Unit 4 Products
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is a Product？
Part Three Task-based Learning
Text B The View of Products by the Japanese
Part Four General Learning
Text C Frito-Lay, Fritos & Lay's
Today's Quotes
Today's Tips

Unit 5 Service Industry
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Service Operations
Part Three Task-based Learning
Text B Services. What Are They, Anyway？
Part Four General Learning
Text C Singapore's Services Sector
Today's Quotes
Today's Tips

Unit 6 Advertising
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Advertising
Part Three Task-based Learning
Text B Should Advertisement Be Banned
Part Four General Learning
Text C The Societal Role
Today's Quotes
Today's Tips

Unit 7 Career Development
Part One Lead-in Activities.,
Part Two Knowledge-based Learaing
Text A Developing a Strategic Career Plan.
Part Three Task-based Learning
Text B Career Planning Process
Part Four General Learning
Text C Story of Jerry Kan
Today's Quotes
Today's Tips

Unit 8 Communication Skills
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Better Communication:Why and How？
Part Three Task-based Learning
Text B Case Study of Communication
Part Four General Learning
Text C Cultural Differences in
Nonverbal Messages
Today's Quotes
Today's Tips

Unit 9 Business Environment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Business Environment
Part Three Task-based Learning
Text B What Is Your Environment？
Part Four General Learning
Text C Cultural Awareness
Today's Quotes
Today's Tips

Unit 10 Economic Systems
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Economic Systems
Part Three Task-based Learning
Text B - Economic Goals
Part Four General Learning
Text C Global Economic Trends
Today's Quotes
Today's Tips

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