新编商务英语阅读教程

CONTENTS

Unit One Economics(经济学)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point

Unit Two International Trade(国际贸易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?

Unit Three Finance(金融学)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies

Unit Four Management(管理学)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times

Unit Five Marketing(营销学)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf

Unit Six Accounting(会计学)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step

Unit Seven International Business(国际商务)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger

Unit Eight Electronic Commerce(电子商务)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day

References(课外阅读参考)