简介
《全新立体化商务英语系列教程：商务英语阅读教程》是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力，提升实用英语水平而编写的一本教材。全书以阅读训练为主线，按照话题及模块式结构分层次、多角度编写，成功运用了当今商务英语实际教学中的内容教学法（CBI）、任务教学法（TBI）及案例教学法（Case Study）等新颖先进的理念。
《全新立体化商务英语系列教程：商务英语阅读教程》中“双语精读”、“商务案例分析”和“国际商务文化知识”等模块是《全新立体化商务英语系列教程：商务英语阅读教程》编写的创新之举。编入书中的商务阅读文章，皆精选自英美最知名、最有影响力的主流报刊，内容涵盖国际商务的各个领域。
目录
目录
Unit 1 International Business
Text A The Scope of International Business
Text B International Trade
Case Study:SOHO,a Better Choice
国际商务文化知识小贴士——美国商务文化介绍
Unit 2 International Finance
Text A Visa Development in China
Text B International Banking
Case Study:Citigroup Regrets over Bond Coup
国际商务文化知识小贴士——英国商务文化介绍
Unit 3 Business Integrity
Text A The Insurance Industry: Reprehensible—Price－fixing,Bid－rigging and Undisclosed Payments in the Insurance Industry Appear to Be Rife
Text B The Leaky Corporation
Case Sdudy: WorldCom’s Dishonest Report
国际商务文化知识小贴士——经济诚信
Unit 4 Business Elite
Text A Alan Greenspan: the Most Powerful Guy
Text B From Dorm to Dell
Case Study: Lenovo?IBM?
国际商务文化知识小贴士——William H.Gates
Unit 5 E－Commerce
Text A Cyberpromotion: Communicating with Customer Online
Text B Why eBay Is Buying Skype
Case Study: Why You Ought to Sell Your Presents
国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit 6 Enterprise Management
Text A McDonald
Text B HP,Compaq Merger Fails to Rally US Tech Stocks
Case Study: Downsizing
国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit 7 Business Strategies
Text A Chinese Business,Champ or Chump?
Text B Pepsi Gets Street Smart
Case Study: New United Motor Manufacturing,Inc.
国际商务文化知识小贴士——商务谈判礼仪
Unit 8 Marketing and Promotion
Text A Prospect of Cyberpr0motion
Text B Fast Fashion Shakes up American Retail
Case Study:Promotion Moves of Vans
国际商务文化知识小贴士——德国商务习俗
Unit 9 Security and Insurance
Text A Directors and Officers Insurance—the Price of Prominence
Text B China’s Stock Market Reforms
Case Study:Bank of Tokyo－Mitsubishi Ltd.
国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit 10 Employment and Staffing
Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
Text B The Three－step Interview Process
Case Study: Backing Top Athletes Fails to Lift Nike Stock
国际商务文化知识小贴士——加拿大商务习俗
Unit 11 Financial Accounting
Text A Microfinance—Small Sums,Big Issue
Text B Bookkeeping and Accounting
Case Study:Starbucks in China
国际商务文化知识小贴士——日本商务习俗
Unit 12 Travel Industry
Text A China Ranks Fifth in World Tourism
Text B China’s Golden Week: A Luxury El Dorado
Case Study:UNWTO and Microsoft to Boost Etourism for DeveloPment: Africa to Be Primary Target
国际商务文化知识小贴士——法国商务习俗
附录A 练习参考答案
参考文献
?
Unit 1 International Business
Text A The Scope of International Business
Text B International Trade
Case Study:SOHO,a Better Choice
国际商务文化知识小贴士——美国商务文化介绍
Unit 2 International Finance
Text A Visa Development in China
Text B International Banking
Case Study:Citigroup Regrets over Bond Coup
国际商务文化知识小贴士——英国商务文化介绍
Unit 3 Business Integrity
Text A The Insurance Industry: Reprehensible—Price－fixing,Bid－rigging and Undisclosed Payments in the Insurance Industry Appear to Be Rife
Text B The Leaky Corporation
Case Sdudy: WorldCom’s Dishonest Report
国际商务文化知识小贴士——经济诚信
Unit 4 Business Elite
Text A Alan Greenspan: the Most Powerful Guy
Text B From Dorm to Dell
Case Study: Lenovo?IBM?
国际商务文化知识小贴士——William H.Gates
Unit 5 E－Commerce
Text A Cyberpromotion: Communicating with Customer Online
Text B Why eBay Is Buying Skype
Case Study: Why You Ought to Sell Your Presents
国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit 6 Enterprise Management
Text A McDonald
Text B HP,Compaq Merger Fails to Rally US Tech Stocks
Case Study: Downsizing
国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit 7 Business Strategies
Text A Chinese Business,Champ or Chump?
Text B Pepsi Gets Street Smart
Case Study: New United Motor Manufacturing,Inc.
国际商务文化知识小贴士——商务谈判礼仪
Unit 8 Marketing and Promotion
Text A Prospect of Cyberpr0motion
Text B Fast Fashion Shakes up American Retail
Case Study:Promotion Moves of Vans
国际商务文化知识小贴士——德国商务习俗
Unit 9 Security and Insurance
Text A Directors and Officers Insurance—the Price of Prominence
Text B China’s Stock Market Reforms
Case Study:Bank of Tokyo－Mitsubishi Ltd.
国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit 10 Employment and Staffing
Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
Text B The Three－step Interview Process
Case Study: Backing Top Athletes Fails to Lift Nike Stock
国际商务文化知识小贴士——加拿大商务习俗
Unit 11 Financial Accounting
Text A Microfinance—Small Sums,Big Issue
Text B Bookkeeping and Accounting
Case Study:Starbucks in China
国际商务文化知识小贴士——日本商务习俗
Unit 12 Travel Industry
Text A China Ranks Fifth in World Tourism
Text B China’s Golden Week: A Luxury El Dorado
Case Study:UNWTO and Microsoft to Boost Etourism for DeveloPment: Africa to Be Primary Target
国际商务文化知识小贴士——法国商务习俗
附录A 练习参考答案
参考文献
?
商务英语阅读教程
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