英语共同题名:An integrated course in business English studen’s book

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作   者:王瑞昀主编

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ISBN:9787811345070

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简介

《商务英语综合教程学生用书2》内容简介:《商务英语综合教程》共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,涉及全球经贸、国际营销、企业管理、金融理财、品牌策略、公共关系、人力资源、危机管理、企业家、房地产、电子商务、企业社会责任、商业道德、跨文化交流、职业选择、领导艺术、商业团队建设、网上购物、客户服务、商业间谍和能源危机等多个方面。每单元均由Text A、Text B、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

目录

  Unit One Money
  Text A Money and Banking
  Text B Background to the Euro
  Text C Manners in Different Countries
  Unit Two Public Relations
  Text A Public Relations Specialists
  Text B The Facts Are There in Black and White
  Text C Building Business Relations
  Unit Three Personal Finance
  Text A Home Schooled
  Text B Borrowing Money: Understanding How the Numbers Work
  Text C Personal Financial Planning
  Unit Four Business Etiquette
  Text A Office Manners of a Secretary
  Text B Phone Manners
  Text C Bill Gates Steps Aside at Microsoft
  Unit Five Building Brand ,
  Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar
  Text B Ben & Jerry's Homemade Inc.
  Text C China Revealed
  Unit Six Concept of Management
  Text A Fergie Balfour An Energetic Leader
  Text B An International Project Manager's Day(A Case)
  Text C The History of Olympic Games
  Unit Seven Globalization
  Text A China Remains Strongly Appealing to Foreign Capital
  Text B Globalization Splits Rich and Poor
  Text C Voices from China's Past: Cai Yuanpei on Globalizatio
  Unit Eight E-Marketing
  Text A ABCs of Internet Selling
  Text B Computers Can't Smile
  Text C Dumbest Generation
  Unit Nine Communication
  Text A A Targeted Media Campaign
  Text B I Can't Afford a Public Relations Campaign, Can I?
  Text C The Art of Action
  Unit Ten Employee Management
  Text A The Human Touch
  Text B Ritz-Carlton : Taking Care of Those Who Take Care of Customers
  Text C Employee Communication at FedEx
  Unit Eleven Career Guidance
  Text A Opening One's Own Business
  Text B What Are International Managers Looking For?
  Text C I Think I Will Be a CEO One Day -- Yang Songjun
  Unit 12 Expert Economist
  Text A Alan Greenspan: the Most Powerful Guy
  Text B Cautious of Creating Too Much Complexity
  Text C China's Entry into WTO
  

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英语共同题名:An integrated course in business English studen’s book
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